In a first for the industry, the United States’ leading luxury digital marketplaceTrueFacet.com has partnered with premier independent jeweler Stephen Silver Fine Jewelry to present a collaborative retail boutique in Silicon Valley.
The new TrueFacet and Stephen Silver Fine Jewelry boutique is located in the Silvers’ second boutique space at the Rosewood Sand Hill Resort in Menlo Park, California,which officially opened on November 14. The collaborative retail boutique is stocked with TrueFacet’s impressive selection of pre-owned watches and fine jewelry collections from luxury brands including: Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai, Audemars Piguet, and more. Now local shoppers can visit Silicon Valley’s only TrueFacet retail boutique presented in partnership with Stephen Silver Fine jewelry, and select the perfect holiday gift with the expert help of the Stephen Silver Fine Jewelry team.
With this collaboration, TrueFacet will gain access to the Silvers’ network of elite Silicon Valley clientele and international collectors, while Stephen Silver Fine Jewelry can effectively scale its fine jewelry, estate jewelry, and rare collectible timepiece offerings, all while harnessing TrueFacet’s incomparable digital reach and consumer insights. Each partner boasts deep in-house expertise, high-touch customer service, and a tech-forward, data-driven approach to selling luxury goods.
Since its founding in 2014, TrueFacet.com has cleverly crowd-sourced much of its pre-owned watches and fine jewelry through customer trade-ins, consignments, and customer sales, rapidly growing its marketplace inventory to over 140,000 items. Each item is carefully authenticated and refurbished in-house or directly by brands through TrueFacet’s groundbreaking Brand Certified Pre-Owned program, the first of its kind in the industry, launched in August of 2018.
TrueFacet’s transparency and adaptability has led to industry partnerships with Brand Certified Pre-Owned partners like Zenith, FENDI Timepieces, Faberge, and Roberto Coin. The digital marketplace has also recently partnered Messika to power a branded U.S. e-commerce site for the international jewelry brand. In the company’s latest daring evolution, TrueFacet has joined with offline luxury retailer Stephen Silver Fine Jewelry.
Stephen and Jared Silver are respected leading figures in the estate, fine jewelry, and luxury world. The father and son team have also earned a reputation amongst Silicon Valley’s VC community as forward-thinking early adopters of new technology. Where other jewelry and watch retailers have seen e-commerce marketplaces as competition, the Silvers saw an opportunity to invest in TrueFacet, a data-driven, tech-forward digital marketplace that intersected with their own high horology and estate jewelry interests, and he eventually took on an advisory role with TrueFacet.
TrueFacet is the leading luxury online marketplace for acquiring and consigning fine jewelry and timepieces. TrueFacet’s trusted concierge service, rigorous authentication and editorial theme engages and appeals to a new generation of affluent and tech-savvy shoppers – making it the fastest growing online jewelry and watch marketplace in the United States. Based in New York City, TrueFacet is led by a cross-section of experts in the fields of technology, timepieces and fine jewelry, and backed by leading venture capital firms in Silicon Valley and beyond, including Maveron and Freestyle. True Facet’s authenticity, transparency, and its partnerships with the world’s best jewelry and watch brands, such as Fendi and Fabergé, have positioned the online marketplace to revolutionize the modern luxury retail experience.
About Stephen Silver
Stephen Silver is a Silicon Valley- based luxury retailer of independent haute horlogerie watch brands and extraordinary jewelry. Over the course of the last 38 years, Silver’s expertise in diamond and color gemstone cutting and jewelry design has helped him to cultivate a network of elite collectors and acclaim as one of the leading figures in the luxury industry. Stephen Silver has worked with to a number of history’s most important colored gems, including the famous, historic Cullinan Blue Diamond necklace, which he went on to purchase and donate to the Smithsonian National Museum of Natural History. Building on the great success of his estate jewelry firm, Stephen Silver expanded the business into a vertically integrated wholesale manufacture and retail operation of international reach, with two locations based in and around Menlo Park, California. He has curated an elite group of independent watch brands that represent the most innovative and progressive watchmaking in Switzerland. Beyond his renown as a gemstone, jewelry, and timepiece expert, Stephen is also recognized in Silicon Valley for his extensive philanthropic work in his community.