On 4th Dec 2018, Stéphane Bianchi, CEO of TAG Heuer and President of the LVMH Watch Division, and Christian Horner, Team Principal of Red Bull Racing, announced that TAG Heuer is renewing its engagement as the Official Timekeeper, Official Watch, and Team Performance Partner of Red Bull Racing for an additional three years. TAG Heuer has been the Official Timekeeper and Official Watch of the team since 2016.
TAG Heuer has been intimately linked to the Formula 1 World Championship since its inception in 1950, providing several teams with mechanical chronometers designed to measure time to 1/10th of a second. The brand has been associated with and supported some of the greatest F1 teams, the greatest drivers, and the most legendary circuits. TAG Heuer was the Official Timekeeper for the Scuderia Ferrari Team from 1971 to 1979, while the legendary driver Ayrton Senna was chosen as the first Ambassador for the Don’t Crack Under Pressure campaign.
In 2015, TAG Heuer first joined forces with Red Bull Racing, with an original partnership both on and off the track. Red Bull Racing’s unorthodox approach to the sport and to entertainment was a perfect fit to the disruptive and innovative spirit of TAG Heuer.Red Bull Racing brings a refreshing and unconventional approach to the world of F1. The team drivers represent some of the youngest driver line-ups on the grid, with the Red Bull Junior Driver programme continuing to develop some of the most exciting talent in F1.
An exciting 2019 season undoubtedly awaits, with a new engine, the renewed commitment of Max Verstappen, and the arrival of Pierre Gaslyon the team. TAG Heuer expresses his thanks to Daniel Ricciardo for his engagement during the past three years as part of the Aston Martin Red Bull Racing Team, and wishes him all the best for the future.
TAG Heuer reaffirms its commitment to Formula 1, and to its partnership with the Aston Martin Red Bull Racing Formula 1 Team.