Following brand collaborations that became iconic fashion references and recent ventures such as the POOL Aoyama and THE CONVENI concept stores, the internationally renowned Japanese street wear designer, influencer, musician and founder of Fragment has designed a brand new outfit for the iconic TAG Heuer Carrera. A limited edition of 500 pieces, this special timepiece is available exclusively in TAG Heuer boutiques and at TAG Heuer website.
After an initial meeting and a deep dive into the product archives of the manufacture, the designer learned about the history of the TAG Heuer Carrera. The chronograph has occupied pole position in the world of motor racing for 55 years, and the collection takes its name from the legendary week-long Carrera Panamericana road race held in Mexico during the 1950s.
With competition in its DNA, the first TAG Heuer Carrera chronograph, designed in 1963 for drivers, was an immediate international success thanks to the revolutionary design of its dial. For the first time, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility.
Its specifications were based on well-established rules for ergonomics and clarity: the ridged crown enabled daily winding by hand, the pushbuttons were easy to move, and the broad, minimalist dial featured clear indexes and subdivisions, and slightly recessed counters.
This original model from 1963 was the very model chosen by Hiroshi Fujiwara as the model to adapt and transform into a Fragment-style masterpiece.
The TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara stays true to the brand’s commitment to its Swiss avant-garde spirit with a Calibre Heuer 02 automatic manufacture movement at the heart of the model.
The watch features a new powerhouse strap design in black and an additional black and grey NATO strap is included in the display case. Three black counters with lacquered white hands adorn the black dial: a minute counter at 3 o’clock, a permanent second subdial at 6 o’clock and an hour-counter at 9 o’clock.
Beige indexes and rhodium-plated hour and minute hands with beige SuperLuminova® complement the sleek black dial, which also features a silver flange and the famous signature logo at12 o’clock. The shimmering 39mm stainless-steel case has a special stainless-steel screw-down sapphire case-back, specially engraved with its limited-edition number.
Model: TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara
TAG Heuer Calibre Heuer 02 manufacture movement
Diameter 31 mm
Power reserve at least 80 hours
Chronograph: hour and minute counters; hour, minute, small seconds
Diameter 39 mm
Polished stainless-steel case and fixed bezel
Domed “glass-box” sapphire crystal with double anti-reflective treatment
Water-resistant to 100 metres (10 bar)
Black opalin dial with tachymeter scale
Silver flange with 60 second/minute scale
Black “azurage” minute and hour chronograph counters and second indicator
White lacquered counter hands
Beige SuperLuminova® indexes
Rhodium-plated, polished, facetted hour and minute hands with beigeSuperLuminova®
White lacquered central hand
Black alligator strap andadditional black and grey NATO strap
Polished stainless-steel pin buckle