Longines times 2018 Breeders’ Cup World Championships in Louisville

On Friday 2 and Saturday 3 November this year, Swiss luxury watch brand Longines served as Official Partner, Timekeeper, and Watch of the 35th Breeders’ Cup World Championships in Louisville, KY (USA). The winged hourglass brand was proud to time Accelerate’s exciting victory in the Breeders’ Cup Classic that took place on Saturday at the prestigious Churchill Downs racetrack.

Jockey Lanfranco Dettori, on Enable, wins the Longines Breeders’ Cup Turf, Saturday, Nov. 3, 2018, at Churchill Downs in Louisville, KY. Longines, the Swiss watch manufacturer known for its elegant timepieces, is the Official Watch and Timekeeper of the Breeders’ Cup World Championships. (Diane Bondareff/AP Images for Longines)

Affirming its longstanding connection with the equestrian world, Longines was the Title Partner of the Longines Breeders’ Cup Distaff race, as well as of the Longines Breeders’ Cup Turf race, both run on Saturday. The spectators present at this world-class racing show had the opportunity to discover the Official Watch of the event: an elegant blue dial Conquest V.H.P. model.

Andria Elam, center right, of San Diego, CA, and Stephen Eades, center left, of St. Louis, MO, pose with judges Jane Motion, Carson Kressley, Jennifer Diliz and Sophie Flay, left to right, after they won the Longines Prize for Elegance contest at the 2018 Breeders’ Cup, Friday, Nov. 2, 2018, at Churchill Downs in Louisville, KY. Longines, the Swiss watch manufacturer known for its elegant timepieces, is the Official Watch and Timekeeper of the Breeders’ Cup World Championships. (Photo by Diane Bondareff/AP Images for Longines)

The brand also hosted the Longines Prize for Elegance competition over the weekend at the Churchill Downs racetrack. In keeping with the brand’s motto ‘Elegance is an Attitude’, the fashion contest celebrated individual expressions of elegance, rewarding those Breeder’s Cup attendees who exude style, sophistication and confidence with an elegant Longines timepiece.

About the Conquest V.H.P.
The new Conquest V.H.P. “Very High Precision” watch by Longines represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss brand. This watch is equipped with a movement developed by the ETA manufacturing company exclusively for Longines. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 s/yr), and its ability to reset its hands after an impact or exposure to a magnetic field using the GPD (gear position detection) system. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.

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