Longines Opens Its Flagship Boutique in Orchard Road, Singapore

Swiss watch brand Longines has announced the opening of its Singapore Flagship Boutique this summer at Wisma Atria, located along renowned shopping strip, Orchard Road. It will be the largest Longines Boutique in Singapore and will carry the widest range of timepieces.

The new Boutique measures approximately 1,500 square foot and reflects the brand’s devotion to tradition, elegance and performance in its design. The Boutique features a crystal-clear façade providing an unobstructed view illuminating the entire space. The interior emanates freshness from the clean and luminescent white walls, which are perfectly contrasted by the blend of lacquered wood furniture, leather and white flooring with soft gray veining.

A centrepiece formed by five watch towers welcomes customers with a curated display of gold and diamond timepieces. The first section of the boutique features timepieces from the key Longines collections – Elegance, Watchmaking Tradition, Equestrian, Sport and Heritage. Customers are able to view Equestrian timepieces which are displayed on a dedicated wall, highlighting the brand’s involvement in the Equestrian world.

The second section of the Boutique highlights Longines’ rich history of more than 185 years through a feature wall illustrating the evolvement of the Longines’ logo over the years and a display of Heritage timepieces flown in from the brand Museum in Saint-Imier, Switzerland – the birth place and Headquarter of Longines.

A private lounge area at the end of the Boutique is decorated with a white modern sofa atop a plush carpet creating an indulgent yet inviting ambience. Over here, customers are able to browse through desired timepieces and experience the world of Longines.

The Longines flagship boutique is located at Wisma Atria, 02-01A
Tel: +65 6336 9495
Operating Hours: 10:00am – 9:30pm daily

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