Fiona Krüger Timepieces is an Independent watch brand, differentiated by an artistic approach to haute horlogerie through the integration of art with Swiss made craftsmanship and technology. The brand was established by Fiona Krüger in 2013.
Fiona Krüger is a designer with a background in fine art and product design. Krüger grew up in a multicultural environment, having lived in France, Mexico, Brazil and Scotland. Following her university studies in Scotland she lived in South Africa, where she began her creative career, before moving to Switzerland in 2010 to further her education.
A passion for hand-made objects, tradition and craftsmanship are at the core of her work, coupled with her broad-minded view of the world thanks to her international upbringing. This combination informs Krüger’s design practice, ultimately leading her to design her first watch, the Skull, as part of her Masters in 2010 (Masters of advanced studies in design for the luxury industry at ECAL in Switzerland).
Her studies in Switzerland allowed her to experience firsthand the world of haute horlogerie, and she was notably inspired by her visits to the Audemars Piguet manufacture and the Patek Philippe museum’s antique watch collection. Krüger was captivated by the opportunity to bring together the mechanical, the hand-made and her love of art through fine watchmaking.
Setting up Fiona Krüger Timepieces in 2013, Krüger launched an initial series of limited edition watches from her first collection, the Skull, based on her initial design. Since 2013 she has extended the Skull collection into a number of iconic designs, her Petit Skull Celebration design being shortlisted for the 2017 GPHG award in the woman’s category. Krüger also develops new collections under her own brand. The second of these, the Chaos collection, launched in 2018 and includes the brand’s first exclusive calibre. The movement is designed by Krüger and produced in partnership with Agenhor.
Further to her own brand, Krüger develops designs for other creative haute horlogerie brands. Collaborations have included designs for Speake-Marin, Fabergé and a co-creation with Swiss clock manufacturer L’EPEE 1839.
Fiona has a keen eye for detail and collaborates with leading artisans and suppliers who share her passion for creativity. She is able to draw on her fine art background, design training and international work experience to come up with truly distinctive designs.
The SKULL Collection
The synonymous themes of “time” and “mortality”, which have played an important role in watchmaking since the 1400’s, inspired Fiona to develop her iconic SKULL collection, launched in 2013.
Te skull itself is an internationally recognised symbol, engrained in the history of watchmaking. Drawing inspiration from the 17th century skull watch of Mary Queen of Scots, the Mexican celebration of Dia de Los Muertos and beautifully decorated skeleton movements found in today’s luxury watches. Fiona’s artistic re-interpretation of the skull symbol has resulted in a unique timepiece collection which transcends cultural divides, inspired by the rich heritage of horological history and the Arts.
Collaboration is key to Fiona’s work. She has a passion for craftsmanship and believes finding the right people to produce her watches is as important as the design itself. Fiona partners with suppliers and artisans who are looking for a distinctive, personal and poetic approach to watch design, each one a leader in their specific discipline and keen to push the boundaries of this traditional industry. All of Fiona’s production partners are based in Switzerland – the heart of the watchmaking industry.
From the mechanical precision of the movements she uses, to the hand-stitching of her bracelets, the passion and savoir-faire of each of Fiona’s carefully selected production partners helps bring her creations to life. Each one of Fiona’s watches has been made by the best artisans in Switzerland, especially for her clients.