In partnership with Swiss luxury watch brand TAG Heuer, Lucerne based traditional watch and jewellery house Bucherer presents a special series of watches dedicated to motorsport watch fans. This newest member of Bucherer’ BLUE EDITIONS watch collection is available exclusively in the Bucherer online shop from 24 September 2018.
The TAG Heuer Formula 1 Bucherer BLUE EDITIONS stands out thanks to its sporty yet elegant blue dial with hand-applied indexes and a rotating aluminium bezel with a 60-minute scale.
Featuring a diameter of 43 mm as well as a robust and resistant stainless-steel case, the automatic watch with a power reserve of 38 hours is the ideal companion for every occasion. In addition to the stainless-steel bracelet, this special edition features a blue rubber strap, giving it a second, trendier look.
This timepiece was designed in collaboration with TAG Heuer and bears testimony to the enduring partnership between the two companies.
This unique model for motorsport fans is exclusively available at Bucherer online store. Retail price is CHF 1 990.–, € 1,850.–.
The Bucherer BLUE EDITIONS watch collection comprises 18 exclusive timepieces that Bucherer created in cooperation with 12 renowned watch manufacturers.
For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers. Its unique relations with the most distinguished brands in the industry are the fruit of many years of continuous collaboration, rooted in know-how, mutual respect and exceptional technical expertise.
These rare partnerships produced the 18 men’s and ladies’ watches from the exclusive Bucherer BLUE EDITIONS collection, which Bucherer developed jointly with the watchmakers AudemarsPiguet, Baume & Mercier, Carl F. Bucherer, Chopard, IWC, Jaeger-LeCoultre, Longines, H. Moser & Cie., Panerai, Piaget, TAG Heuer and Tudor. The central theme of the collection is the colour blue. It has become a symbol of the company Bucherer, and hence an identifying feature of the Bucherer brand.
Please visit https://www.bucherer.com/en/watches/tag-heuer for more details about TAG Heuer Formula 1 Bucherer Blue Edition watch collection.
About Bucherer
Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 130 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations.
Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer is present at 32 exclusive locations in Europe: with 14 stores in Switzerland, 10 in Germany, a flagship store in Vienna, the world’s largest watch and jewellery store in Paris, a store in Copenhagen, Denmark and four boutiques in London.
In January 2018, Bucherer also announced its takeover of the US luxury watch retailer Tourneau, which has 28 stores across the US. The company employs over 2,400 staff and is currently managed by Jörg G. Bucherer, meaning it has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remain in Lucerne to this day.
