Hublot Inaugurates their Boutique in Hanoi, Vietnam

On 31 August 2018, Hublot celebrated the brand’s first boutique in Vietnam. The Hublot boutique in Hanoi marks the fourth South-east Asian boutique operated by long time retail partner, The Hour Glass. The opening ceremony was attended by world famous pianist Lang Lang and Hublot’s CEO Mr Ricardo Guadalupe.

Hublot Boutique in Hanoi, Vietnam

The new Hublot boutique is located in the Sofitel Legend Metropole, known as the historical and timeless Hanoi’s most storied 5-star hotel. Located steps from the Opera House, right in the center of Hanoi’s French Quarter, Sofitel Legend Metropole Hanoi offers entrance to the world of heritage.

Founded in 1901, the hotel has a rich history and a century long tradition of welcoming important figures, including Charlie Chaplin, Jane Fonda, George H.W.Bush, Jacques Chirac, Angelina Jolie & Brad Pitt, David Beckham, to name only a few.

Hublot Boutique in Hanoi, Vietnam

The Hublot Hanoi boutique is situated on the original wing of the hotel, named The Metropole Wing, which is known among local elite clients as the first destination for high-end boutiques.

Hublot is distributed exclusively in Vietnam by The Hour Glass S&S – the joint-venture between local partner Sam & Sassy and long-time exclusive partner and luxury watch retailer, The Hour Glass. The partnership remains focused on the world of luxury watches, preserving heritage, fine craftsmanship, whilst looking into the future of watchmaking, sharing the same vision as Hublot.

Hublot Boutique in Hanoi, Vietnam

Located in the Sofitel Metropole Legend Hotel Hanoi, the new Hublot boutique is bound to capture the heart of watch lovers. The boutique adopts Hublot’s iconic interior design concept “The Art of Fusion”, presenting the brand’s unique visual identity with the boutique’s muted tones and clean finishes. Hublot has successfully proved itself as a leader in the field of engineering new materials not only by its timepieces but also through the way of combining different materials and design.

Hublot Boutique in Hanoi, Vietnam

The boutique will showcase Hublot’s latest novelties as well as their unswerving offerings of audacious timepieces from the iconic Big Bang collection, contemporary Classic Fusion to pioneering Manufacture Pieces. It will also maintain its presence as the launch pad for Boutique Exclusives, a selection of exceptional timepieces available only in the Hublot boutiques worldwide.

With endless possibilities, the boutique pays tribute to the world of Hublot beyond timepieces. It is the only space dedicated to exhibiting Hublot’s universe including specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more. Each of these lifestyle gears have been uniquely grafted with a material that is distinctly Hublot from lightweight carbon fiber, resilient titanium to scintillating diamonds, all in reverence of Hublot’s “Art of Fusion” philosophy.

Lang Lang, the world famous pianist, joined the Hublot family in January 2015. The Chinese-American chose the Swiss brand because it is true to his character. Like him it respects tradition and connects it to the future. A philosophy based on a credo: The Art of Fusion, a fusion of styles and techniques. Hublot and Lang Lang master complicated movements and operating ranges. From now on when he sets the piano keys alight Lang Lang will have a watch that was conceived, designed and developed by Hublot strapped to his wrist.

He has conquered the musical world in its broadest sense like a real rock star. With his cool look, talent and generosity he goes beyond the world of classical music and fuses it with every rhythm. His renowned duets with the Four Horsemen from Metallica, Jazz man Herbie Hancock or the Tenor Plá cido Domingo, demonstrate his unlimited mastery of his art and the ease with which he constantly reinvents it. A young but accomplished legend, Lang Lang’s world class reputation makes him a fitting ambassador for Hublot, whose mission has always been to embrace tradition with a vision for the future.


Hublot by The Hour Glass S&S is located at:
Sofitel Legend Metropole Hotel Hanoi
15 Ngo Quyen, Hoan Kiem, Hanoi
Tel: +84 243 9329 222
Hotline: +84 90 624 2424
Operating Hours: 10am – 7pm (Monday – Sunday)

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