Breitling celebrated the opening of its newly designed boutique, situated in a prime location on Augustinergasse in Zurich, with a dazzling, high-profile red-carpet event.
Breitling CEO Georges Kern was joined at the opening event by an impressive roster of special guests, including former World Cup Alpine ski racer, Winter Olympic gold medalist, and pilot, Dominique Gisin, multiple Ironman champion and duathlon specialist Ronnie Schildknecht, celebrated Swiss chef René Schudel, Breitling Jet Team leader Jacques Bothelin, and members of the Swiss Air Force’s Patrouille Suisse elite aerobatic squadron. Breitling’s newest brand ambassador, internationally renowned model Ronja Furrer, was also in attendance.
Along with Adrian Bindella, CEO of Zett-Meyer, Steven Biedert, Breitling’s Brand Manager in Switzerland, and the brand’s celebrity guests, Georges Kern cut the ribbon, officially opening the Breitling Boutique Zurich.
Redefining industrial-chic luxury, the boutique recalls the period when Breitling created some of the most admired tool watches ever made. With its striking decor, its bespoke furniture, and a select combination of vintage and modern elements, it offers a contemporary, urban interpretation of the spacious but intimate ambience of an exclusive industrial loft in a dynamic city.
The boutique’s interior space is divided over two floors. On the ground floor, Breitling’s watches are presented in vitrines and display cases whose design reflects the urban-loft ambience. These metal structures are reinterpretations of industrial shelves, and evoke an atmosphere that reflects air, land, and water, the three environments where Breitling watches have long distinguished themselves. Upstairs is a bar and lounge area where visitors can escape from the hustle and bustle of the city just outside the boutique’s doors and enjoy a drink while exploring some of Breitling’s extraordinary collections.
At the event, the display cases in the boutique featured pieces from across the entire Breitling collection, with impressive displays for the iconic Navitimer 1, the new Navitimer 8, and the Superocean Héritage II, along with other specially selected watches and some of the brand’s vintage timepieces.
Following the boutique opening, guests enjoyed cocktails and dinner at the nearby Cantinetta Antinori, followed by an “unplugged” concert performance by Baschi, one of Switzerland’s most popular musicians. The singer arrived in style on a motorcycle created by iconic British brand Norton, one of Breitling’s partner companies. The mock-up of the Breitling Jet Team aircraft – with its imposing dimensions (a height of 12.3 meters and a wingspan of 9.46 meters) – attracted attention throughout the event.