NIVREL

NIVREL is a watch brand based in Saarbrucken,Germany.

Popularly known as German watch with Swiss heart, NIVREL was founded as a brand name by the Marvin Company located in the Suisse Jura region in 1936. In its early days, the company focused on producing mechanical watches for the military. Nivrel currently produces manual winding watches, automatic watches, chronographs, ladies watches, alarm watches, repeaters, quartz watches, erotic watches and diving watches.

During the 1970’s Nivrel started the fabrication of manual wind watches, automatic watches, chronographs, as well as new complications in calendar indications. In 1993, the company was purchased by Gitta and Gerd Hofer. The Hofer’s moved the company to Saarbrücken Germany, but continued to use movements from the Swiss Jura region. In 1994 the first Nivrel watches from the new production become available on the market. These are mechanical watches with very fine movements in stainless steel, gold, and combination cases. In 1995 they presented the first perpetual calendar.

In 1998, a quartz Design Collection is added to the line. This collection features unique steel, 18 kt. yellow gold and platinum cases. In 2003 Nivrel completed 10 Years in Germany. To celebrate this occasion, Nivrel released a successful sterling silver Jubilee model. In 2004 Nivrel introduced Tonneau shaped automatic watch with a full calendar.

In 2007 Nivrel introduced a world class innovation at Baselworld: The NIVREL Diver’s Tourbillion.

Back in 1891, Friedrich Jacob Kraemer founded his jewellery and watch store in Germany‘s Saarbrücken. He and his subsequent generations established, Juwelier Kraemer as the finest jewellery store in Saarbrücken.

In 1956 Gerd Hofer joined the Kraemer enterprise – being the fourth generation in the business. In 1965 Gerd Hofer became an employee for the Swiss watch brand Milus where he represented the company as the agent for Germany, Austria and the Netherlands since 1978. During this period of time, he also controlled the agencies for the Swiss watch companies Kelek, Revue-Thommen and Hebdomas.

After making a name for himself in the watch business Gerd and his wife Gitta acquired the Swiss watch brand NIVREL in 1993 and integrated the production into the business processes of the Kraemer business in Saarbrücken. During 2007/2008, daughter Anja Hofer and her partner Guido Grohmann entered the NIVREL business on executive level.

The design of the NIVREL timepieces is conceived by the ideas of its team members. Many years of experience with the production of watches for the own brands and other watch brands have gained their love for the details of NIVREL watches. The dials and cases are fabricated exclusively by excellent manufacturers in Germany. All mechanical movements used by NIVREL are or were produced in Switzerland. Most of the movements receive an additional refining by world class producers. Some of them even receive special engravings, blued screws, polished steel screws, and many other details.

The range of NIVREL´s horological complications includes the Full Calendar with Moon Phase, the 5-Minute-Repeater, the Tourbillons, and the perpetual calendar with different modifications (e.g. a second time zone, 52 week calendar or large date displays). The automatic alarm watch and the various chronographs with additional functions leave nothing to be desired. The movements are engraved with Nivrel logo and therefore document the high demand for quality. The assembly of NIVREL watches is carried at company’s production site in Germany which provides a total control of the process.

Official website: www.nivrel.com

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