COVER is a Swiss watch brand that offers sophisticated, trendy and high quality watches at the best affordable price.

In 1981 Theo Ingold founded the independent family-owned Swiss watch-making company Chrono AG in Solothurn. In 1999, the company-owned watch brand COVER was launched.

A well-established team with experience, expertise and esprit daily devotes itself to the creation of unique timepieces that display a successful combination of tradition and the modern age. Today, COVER is present in over 45 countries world-wide, which renders it a truly convincing international brand.

The independent Ingold family company in the second generation allows COVER to draw from a solid foundation of over 35 years of experience in the watchmaking business. At Chrono AG, a team of approximately 50 employees from design, watchmaking and marketing work hand in hand to create the trendy COVER collections.

From the first design of a watch to the finished product, all production steps are executed and monitored at the Company headquarters in the beautiful town of Solothurn. In the spirit of the Swiss watchmaking tradition, COVER manufactures all watches according to the official Swiss Made regulations – a label which stands for high quality craftsmanship, technical know-how, innovation and competence, as well as aesthetic values. All COVER watches are equipped with movements of the renowned Swiss movement producers like ETA, Ronda and Sellita.

The brand headquarters is a historical building located in Solothurn. Originally built in 1915/1916 by the watch manufacturer Stadler-Bouché, the building was soon taken over by one of Switzerland’s first watchmaking schools, where until 2002 this world leading training institute produced the success of generations of watchmakers. After the Watchmaking School moved to larger premises, Chrono AG bought the building in 2003 and completely renovated.

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