Hublot Opens Its First Boutique in Saint Petersburg during the 2018 FIFA World Cup
Following one year since the inauguration of the Metropol Boutique and the revamp of the historical TSUM boutique in Russia, Swiss luxury watch brand Hublot has opened its first boutique in Saint Petersburg.
On 15 June 2018 in Saint-Petersburg, Ricardo Guadalupe, CEO of Hublot, Alexander Reebok, General Manager of Mercury, Hublot’s long-standing business partner in Russia, and Russian contemporary artist Andrey Bartenev, who created the Swiss luxury watchmaker symbol for the 21st FIFA World CupTM – the emblematic Matriochka with a Hublot football at its heart painted and decorated by the artist – celebrated altogether the grand opening of the first Hublot Boutique in Saint Petersburg.
This new Boutique is located within the renowned DLT, Dom Leningradskoi Torgovli, meaning the House of Leningrad Trade, the oldest department store in Saint-Petersburg, which is a stone’s throw away from the famous Ermitage Museum and the iconic onion domes of the Church of Savior on Blood.
This 26-square-meter space reflects the brand’s approach to fusing a wide range of materials; from black ash wood to grey alcantara. Touches of colour adorn the walls and the Boutique’s windows: freely inspired from the Hublot Big Bang collection, the Pop Art paintings exhibit the brand’s philosophy pioneering luxury innovation spirit and the ‘Art of Fusion’.
This brand-new space features a curated selection of Hublot most recent watch collections, including the Russia exclusive limited edition Classic Fusion Chronograph 2018 FIFA World Cup Russia™.
This new edition captures perfectly the excitement of football with the integrated football shaped second counter at 3 o’clock and the official event emblem at 6 o’clock. The Red, White and Blue accents featured on the watch draw proud inspiration from Russia’s national colours.
Indeed, 2018 is a milestone year for Hublot in Russia. Not only has the brand opened its third Boutique in the country but also celebrates the beginning of the 2018 FIFA World Cup Russia™, a competition of which Hublot is the Official Timekeeper and has truly engrained into the worldwide viewing experience with the 4th Referee board and with the introduction of the Big Bang Referee FIFA World Cup Russia™, the first Hublot Smart Watch integrating full GoalLine technology and featured on the wrists of the official referees throughout the competition.
