Based in Biel, the Strom Prestige Swiss Timepieces Company was established by Daniel Strom in 2001.
Initially, the young family business used its knowhow to serve the needs of other brands through private label developments. In 2004, Daniel Strom presented Cruizer, his first watch collection.
A motorbike enthusiast, for this first opus, Daniel Strom was inspired by the world of motorsports, which feature materials previously unused in watchmaking, such as carbon. His passion for unexpected material did not stop there.
It was against this background that in 2010 he presented the Agonium. An interaction between watchmaking and silver-smithing, this new watch became a sculpture, a veritable work of art on the wrist. It took no less than five years for this new collection to become exactly the stuff of Strom’s dreams: a symbol of our limitations, embodied by skulls etched into the material with rare virtuosity.
Angels, dragons and other myths laden with symbolism subsequently come to life in such inalterable materials as gold or platinum, except in some instances where these sculptures are made from materials doomed to oxidise or even rust, as a means of reminding us of the ephemeral nature of existence – and inviting us to live every moment to the full.
The next few years saw the appearance of rings, cufflinks, necklaces, belt buckles and glasses, all different interpretations of the Agonium universe – produced using traditional methods in Switzerland, like all Strom timepieces. In 2017, the brand presented the In Memoriam HR Giger watch – the final project by the late Academy Award-winning Swiss artist, HR Giger, to whom we owe the monster in Ridley Scott’s 1979 film, Alien.
In this sixth opus in the Agonium collection, the famous elongated skulls of the biomechanoid creature created by this master of the incredible meet the world of the watchmaker philosopher, as a way of stimulating the imagination just a little more.
Today, the brand continues to leverage the watch as a vast area of expression, an object of time that reflects a certain art de vivre, a philosophy, a reflection of our intimate questioning. Each piece can be personalised to suit the wishes of its lucky owner.
His entire family works together in the creative process, including Rosanna and Alexia, Daniel’s wife and daughter, who work behind the scenes, while Loris, his son, breathes new life into the Cruizer collection.
Strom Prestige Swiss Timepieces Ag
CH – 2502 Biel