Les Millionnaires is a Zurich-based jewelry and luxury watch brand. In 2011, having specialized in iconic premium jewellery for 27 years, Les Millionnaires expanded its impressive portfolio to include watches and created Les Millionnaires Montres SA, which employs watchmakers, goldsmiths, jewel setters and polishers in its own atelier Pfäffikon SZ. In 2012, Les Millionnaires under Les Millionnaires Montres SA and the expert supervision of its CEO, Urs Böhler, has entered the Chinese market.
Time has proven Les Millionnaires’ rich Swiss heritage, craftsmanship and uncompromising quality across the brand. Living up to its namesake – Les Millionnaires is inherently extraordinary. The progressive designs are fantastical, fairytale based and strongly influenced by animal and plant motifs, so-often found in the fables of yesteryear. The creative trio behind the brand, jewellery designer Francine Böhler, the Head of production jewellery Ernst Baumann, and goldsmith and modeler Kaija Hovinen, have collaborated on three exquisite collections Fairy Fauna, Poseidon and Lucky Dragon that grace the arms of many a millionaire.
The company is lead by CEO and President of the Board of Directors Urs Böhler. Real estate developer Beat Odinga is a private investor and holds a seat on the Board of Directors. Juan Franco, co-owner of the precious metal casting company Eichenberger AG is also a member of the Board of Directors, as is Nikki Böhler, who advises the company as a trend scout. In 2012, Les Millionnaires publicly presented Fairy Fauna, the first collection in the Personal Edition range, and also Poseidon, the first watch in the Special Edition range.
In production, Les Millionnaires can call on Juan Franco’s decades of experience in precious metal casting, as Eichenberger AG produces the watch housing created by the Les Millionnaires design team. In the Les Millionnaires Montres atelier in Pfäffikon SZ, the watches are then assembled and refined by watchmakers, goldsmiths, jewel setters and polishers. The watches carry the “Swiss Made” label of origin, are fitted with top-quality Swiss automatic works (Eta brand) and sapphire crystal that is anti-reflective on both sides, and are waterproof up to depths of 30 meters.
Fairy Fauna collection
The Les Millionnaires collector’s watches result from reinterpreting tried-and trusted jewelry creations, as is the case in this first collection Fairy Fauna, with its seven different animal motifs. All of the models can be freely designed by selecting the materials: Using the configurator on the Web site newly developed for jewelry maker, customers can choose between sterling silver, 750 yellow, red or white gold, various watch face types and armbands made of crocodile, ostrich or calf’s leather in various colors, and can design their watch according to their personal preferences. Upon request, all of the creations can also be made with diamonds that meet the very highest requirements for purity and cut (TW/if-vvs). Prices: Silver CHF 4,440, silver/red gold CHF 5,550, yellow and red gold CHF 22,300, white gold CHF 22,900.
Poseidon, the first Special Edition watch
Les Millionnaires is constantly coming up with new designs on select topics with its creations in its Special Edition range. This started with Poseidon, the watch without a minute hand for adventurers and discoverers of time. For those who allow themselves the luxury of not measuring time in minutes.
Handmade case in bronze, silver 925, red gold 750 or white gold 750 with anti-reflex coated sapphire glass, mechanical automatic movement cal. 2824, integrated compass, dial in hybrid ceramics. Waterproof to a depth of 30 meters. The prices for Poseidon: Silver and bronze CHF 9,990, red gold CHF 26,500, white gold CHF 27,300.
Les Millionnaires Lucky Dragon Collection
In 2012, Les Millionnaires brought out a new, extravagant watch model for start of the Chinese year of the dragon: Lucky Dragon, which follows Poseidon as the second model in the Special Edition range from the Les Millionnaires Montres watch makers. The watch is right in step with the lucky Chinese symbol – the symbol of departure and wealth.
The housing made of silver, gold or white gold is decorated on both sides with relief-like dragons, whose heads with their with their glittering colored gemstone eyes watch over time. The watch face is made of enamel and is available in a wide range of different colors, also bears a fully-grown golden dragon, which appears to be battling with the hour, minute and second hands, totally according to Feng Shui, in order to keep time in harmony with the elements for the owner of this unusual timepiece. The metal armband is also unique and new, the first from Les Millionnaires.
The glamorous wristband – developed by Les Millionnaires to recreate snakeskin with its scale-like appearance – is a refined combination of precision mechanics and the art of jewelry, and is available in silver, red, yellow or white gold to match the respective casing. Each watch can be set with diamonds and colored gems in line with the customer’s wishes.
Lucky Dragon is available in the following combinations: Silver/red gold, silver/yellow gold, red gold/white gold, yellow gold/white gold, white gold/red gold or white gold/yellow gold. It also has non-reflecting sapphire glass, mechanical automatic clockwork, has an enamel face and the watch is waterproof to a depth of up to 30 meters. Lucky Dragon is available from CHF 12,000 (silver with leather armband) or CHF 20,000 (silver with silver armband), in gold with diamonds Twif/vvs from CHF 82,000 in the Les Millionnaires label boutique in Bahnhofstrasse 44, 8001 Zurich.
Les Millionnaires Montres SA
Churerstrasse 16 – 8808 Pfäffikon
Tel. +41 44 210 40 50