ANICORN Order – The Minimalistic Watch Inspired by New York City

Hong Kong based micro-watch brand Anicorn proposes a second edition of their International artist collaboration series of watches with “Order”, a minimalistic timepiece inspired by New York City. The brand has recently launched a Kickstarter crowd funding campaign to promote the new watch collection.

The “Order” is the second installment of “The Trio of Time”, a collaboration that brings together designers from three different parts of the world to create a watch that represents their unique take on time. Anicorn began this journey last year in Seoul with Korean designer Jiwoong Jung, who designed the first watch of the series “Hidden Time.” The project was successfully funded on Kickstarter.

New York City was the location chosen by backers of their first campaign on Kickstarter—and the brand has partnered with graphic designers Hamish Smyth and Jesse Reed to create the next The Trio of Time timepiece—“Order.”

Hamish and Jesse are partners at their design consultancy of the same name, Order, in Greenpoint, Brooklyn. The two met while working at Pentagram under Michael Bierut, where they launched many well-known design projects such as the Mastercard rebrand and the Hillary for America Presidential Campaign logo.

While at Pentagram they started their independent publishing imprint Standards Manual, beginning with the reissue of the NYCTA Graphics Standards Manual, raising over $800,000 on Kickstarter. Over the next couple years, they also reissued the NASA and EPA Standards Manuals—raising over $2 Million combined—along with four other titles. Following their departure from Pentagram in 2016 and 2017 respectively to open Order, they also unveiled the only bookstore in New York specializing in graphic design, Standards Manual.

Hamish and Jesse’s work with the NYCTA Standards Manual inspired the design behind their watch, featuring hours with minimal elements where time is revealed by specific positioning of dots on the face.

Each watch is unisex and is driven by a Swiss Ronda Caliber 515 Quartz Movement, a high grade and reliable jeweled model that allows for smooth spinning with great accuracy. Plus, the collection will be upgraded to a sapphire glass display if the campaign reaches its first stretch goal.

During the Kickstarter campaign backers can pre-order the timepieces in discounted price range starting from $140 USD per piece.

Please visit ANICORN Order Kickstarter Project for more details.

Technical details
Movement
Swiss Ronda Caliber 515 Quartz Movement
Battery life: Around 45 months, featuring a power saving mechanism with pulled out stem: reduction of energy consumption is approximately 70%.

Case
316L Stainless steel, Ø1.57 in (40mm), height 3.43 in (8.7mm), back &screws, PVD plating
Glass: K1 Mineral + Sapphire Coating + Anti-reflection Coating
Water resistance: 50 meters (5ATM)

Strap
Genuine leather + Stainless steel buckle with Smart docking system
One size fits all.
Anicorn will offer the watch in black, white, and red, with customizable straps available in white or black leather, utilizing Anicorn’s smart docking system to interchange between styles.

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