BERING is a Denmark based watch brand.

When the Danish adventurer and businessman René Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era. Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice.

The images from the North Pole also overwhelmed his two business partners Michael Witt Johansen and Lars Gram-Skjønnemann. The beauty of the Arctic inspired them to create a watch and brand design as pure and majestic as the Arctic landscape.

This young watch brand pays tribute to a legendary ocean explorer. Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728, he set sail for an almost unknown area of the Arctic Ocean.

On his journey, he crossed the straits which would later be named the Bering Strait in his honor. Vitus Bering was the first European to discover Alaska, and it is here that one of the four time zones bears his famous name: Bering-Time.

Treading new ground, venturing into unknown territory: the Danes Vitus Bering and René Kaerskov link these ideas with the BERING brand. This is the only way in which a vision can become reality. And so the BERING brand is successfully made up of the perfect combination of extraordinarily hard materials and an extremely flat design.

Timelessly beautiful and long-lasting, like the eternal ice, BERING blends minimalistic Danish design and optimal material strength in a unique way. Inspired by the beauty of the Arctic, the style of the BERING collection is characterised by clear, streamlined forms and pure elegance.

High-quality materials such as High-Tech Ceramic and sapphire crystal with their extreme scratch-resistance and strength, ensure that time leaves no trace.

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