Hublot Big Bang Meca-10 Shepard Fairey Limited Edition – In Collaboration with Internationally Renowned Contemporary Street Artist Shepard Fairey

On 16 May 2018, Luxury Swiss watchmaker Hublot and Shepard Fairey, American contemporary street artist, graphic designer, activist, and illustrator whose work inspired OBEY Clothing, announced the artist as an official brand ambassador, and unveiled an exclusive new timepiece titled the Big Bang Meca-10 Shepard Fairey. The Shepard Fairey collaboration and the Big Bang Shepard Fairey watch is the latest and most prominent addition to the “Hublot Loves Art” series.

The Big Bang Meca-10 Shepard Fairey, co-designed with the artist, is part of the Big Bang Meca-10 family, a newer innovation on Hublot’s signature style with the brand’s in-house movement, a gear-driven mechanical aesthetic, and a 10-day power reserve.

The timepiece showcases an unusual architectural design based around a construction set, with a stylized skeleton revealing the originality of a cogwheel power reserve indicator.

Developed over a span of two years, its manually-wound skeleton calibre, with a 10-day power reserve, contains 223 parts. A testament to beauty and technical expertise, it has two barrels parallel to the power reserve indicator: a cogwheel system with two rakes sliding along a horizontal axis. Accentuating this mechanical architecture, an opening at 3 o’clock sees Shepard Fairey’s “STAR GEAR” logo and unveils a red dot when the movement is nearing the final days of its power reserve, while a gearwheel at 6 o’clock indicates the exact number of days remaining and the regulating organ, coupled with the small second regulator, appears at 7 o’clock.

Another key technical feature is Hublot’s patented “one click” mechanism, which allows the watch strap to be changed quickly and easily to offer variety. Stylistically, the Texalium™ case wears a tribal, floral pattern to mimic the artist’s work, which extends throughout the straps. Additionally, the “Star gear” logo can be found in the 3-o’clock sub dial, which further builds on the overall steampunk vibe.

The timepieces come in black and navy blue colorways. Moreover, each piece comes in a presentation case containing a signed and numbered letterpress print “Star Gear Collage Red” or “Star Gear Collage Blue” by the artist, framed in concrete, as an extension of the design and color of the corresponding watch.

Shepard Fairey’s art is prominently found throughout various districts of Los Angeles and all over the world. His most recognizable work is his OBEY art project challenging viewers to question authority found on the streets or on a t-shirt, as well as the Barack Obama “Hope” poster which became an iconic representation of the 2008 U.S. presidential campaign.

More recent political / humanitarian work of note was “Liberté, Egalité, Fraternité” (Liberty, Equality, Fraternity) created in the wake of the Paris terrorist attack of 2016 following the artist’s massive 2015 “Earth Crisis” installation at the Eiffel Tower supporting environmental responsibility. Fairey was the first-ever artist to have art installed on the Eiffel Tower. The Hulu documentary OBEY GIANT, was released in late 2017 and includes a view of the artist’s “life, art and dissent.”

Technical details

Models: BIG BANG MECA-10 “SHEPARD FAIREY GREY” & BIG BANG MECA-10 “SHEPARD FAIREY BLUE”
Reference: 414.YF.1137.VR.SHF18 / 414.YL.5179.VR.SHF18
Limitation: Limited Edition N°XXX/100 each

Case
Carbon Fiber and Light Texalium Upper Layer
Diameter: 45 mm
Thickness: 15.95mm
Grey Decor Designed by “Shepard Fairey” / Blue Decor Designed by “Shepard Fairey”
Bezel: Carbon Fiber and Light Texalium Upper Layer
Grey Decor Designed by “Shepard Fairey” / Blue Decor Designed by “Shepard Fairey”
Bezel Lug: Black composite resin
Lateral inserts: Black composite resin
Screws « H »: Polished and microblasted titanium black PVD
Glass: Sapphire with anti-reflective treatment whit logo Hublot printed inside
Crown: Satin-finished and microblasted black PVD with black rubber insert
Case back: Carbon Fiber and Light Texalium Upper Layer
Engraved Limited-Edition N°XXX/100 each
Case back Glass: Sapphire with interior anti-reflective treatment
Water Resistant: 10 ATM (100m)

Dial
Mat black skeleton / Mat blue skeleton
Satin-finished black-plated appliques with red luminescent /
Satin-finished rhodium-plated appliques with blue luminescent
Hands: Satin-finished black-plated with red luminescent /
Satin-finished rhodium-plated with blue luminescent

Movement
Caliber Hublot HUB1201
Type: Manufacture manual-winding skeleton power reserve
Dimensions: Diameter 34.80mm, Thickness 6.80mm
No of Components: 223
Jewels: 24
Frequency: 3 Hz (21’600 A/h)
Power reserve: ~ 10 Days

Strap
Black rubber and grey calf with embossed design by “Shepard Fairey” /
Black rubber and blue calf with embossed design by “Shepard Fairey”
Buckle: Titanium deployant buckle clasp

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