Carl F. Bucherer is an independent Swiss watch brand of the Bucherer Group solely owned by Mr. Jörg G. Bucherer in the 3rd generation. Headquartered at Lucerne, Switzerland, the Company has production facilities at Lengnau (watch assemblage) and Ste-Croix (development and production of movements).

Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company’s founder of the same name, Carl Friedrich Bucherer.

The Carl F. Bucherer brand was launched in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been successfully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group. Today, the Bucherer Group is managed by the owner-family.

Carl F. Bucherer HQ, Lucerne

It took the Carl F. Bucherer team only a short time to develop an effective distribution network and create international consumer awareness for the brand. Carl F. Bucherer strengthened its market position as a watch manufacturer in the premium segment with its own workshop for the development, research and production of manufacture movements, Carl F. Bucherer Technologies SA in Ste-Croix, and with the launch of its manufacture movement CFB A1000.

As an independent Swiss watch brand, Carl F. Bucherer has a rich tradition of competence in the production of highquality mechanical timepieces and fine ladies’ jewelry watches in the premium segment. The appeal of the Manufacture’s distinctive watches, lies in their innovative technology, useful additional functions, outstanding design and carefully selected materials. The brand’s passion for beautiful watches and its constant striving for perfection are reflected in the three lines of the core collection: the Patravi, valued for its technical innovations, sophisticated mechanical complications and characteristic strong design. The Manero models are modern classics. Their refined beauty and simple elegance are skillfully combined with mechanical excellence and practical functionality. The ladies’ Alacria line, with its unique curved case forming the ideal basis for the creation of limited special editions, embodies the high standards of jewelry watch competence to be found at Carl F. Bucherer.

The independent-minded design, attention to detail and uncompromising quality make every Carl F. Bucherer watch an object of lifelong pleasure for the owner. Carl F. Bucherer watches are created for people who take control of their own lives, live at their own pace and enjoy every moment. They are intended for people with vision and who have a message of their own. The watches reflect lasting values; reality is more important than appearance. Carl F. Bucherer designs watches for men and women who pursue the ideal of authenticity.

Success does not come by chance. By taking the name of the company founder as its brand, Carl F. Bucherer is deliberately establishing its place in the tradition of high quality watch-making. Carl Friedrich Bucherer opened his first watch and jewelry shop in Lucerne, Switzerland, in 1888. In 1919 the passionate entrepreneur presented his own watch collection for the first time. The compilation was invested with his profound knowledge of watch-making and his instinctive feel for the requirements of a demanding clientele. The watches were notable for their expressive forms, and met the highest standards of the Swiss watchmaker’s art. The two sons Carl Eduard and Ernst Bucherer shared their father’s vision and took over the management of the company after their father’s death. Presently the Bucherer Group is under the management of the family’s third generation in the person of Jörg G. Bucherer, owner and Chairman of the Board.

Carl F. Bucherer

Thus the strengths of the family business have been handed down through three generations. The Carl F. Bucherer brand was launched in 2001, with the objective of adding more strategic weight to the manufacturing competence which has been successfully demonstrating itself since 1919. As the only watch producer in Central Switzerland, Carl F. Bucherer manufactures and distributes exclusive ladies and gents watches, constituting the second pillar of the Bucherer Group.

The Carl F. Bucherer brand trades as Bucherer Montres S.A. maintains an autonomous and independent company with a strong identity within the Bucherer Group. Carl F. Bucherer is led by CEO Thomas Morf. He and his dynamic team of 100 employees around the world look after management and production.

International presence
In order to develop Carl F. Bucherer on an international level with an independent positioning in the premium segment, it is essential to have a selective distribution. Good trading partners are critical. In key markets, an affiliate company lightens the burden considerably. The declared objective of Carl F. Bucherer is therefore to be present in the most important markets with its own companies. This strategy led to the parallel opening in 2001 of the production facility in Lengnau near Biel and distribution offices in Hong Kong. The company’s presence in the Far East is being continually reinforced. After Hong Kong and Taiwan, an affiliate has been established in 2007 in Japan, which, alongside Hong Kong, North America and Taiwan, is the fourth independent company within Bucherer Montres S.A.

In the markets, where the company is not present with an affiliate, distribution is organized by highly qualified agencies, selected by Carl F. Bucherer according to the strictest criteria. A strong international presence is typical of Carl F. Bucherer and also plays a vital role in increasing brand awareness.

Carl F. Bucherer Manufacture
A new chapter in Carl F. Bucherer’s watchmaking history has being written in 2008. Since this year, the company produces watch movements as a Manufacture. With this in mind, Carl F. Bucherer acquired a renowned producer of watchmaking complications in the Jura region of western Switzerland. After ten years of highly successful cooperation with Techniques Horlogères Appliquées SA (THA) in Ste-Croix, this was an obvious move. The workshops have been fully integrated into the company and are now operating under the name of Carl F. Bucherer Technologies SA (CFBT). These workshops function as a think tank as well as a research, development and production facility. At present, it employs approx. 20 staff members, and this number will increase gradually in the coming years. Since 2005, Carl F. Bucherer and THA had been collaborating on the development of an extraordinary self-winding caliber named CFB A1000, which has been presented during Baselworld 2008.

Carl Friedrich Bucherer was an exceptional man who had the courage to depart from the well-trodden path. With his creativity, desire for independence and sheer enthusiasm, he forged an impressive business and created unique timepieces. He skillfully combined traditional values with innovative ideas. The Carl F. Bucherer brand has revived these values and placed them squarely at the center of its brand philosophy. However, despite nine decades of competence and family tradition, continuity is not enough on its own: for Carl F. Bucherer, its many years of experience and its traditional skills also form the basis for the intelligent application of the very latest technological developments.In keeping with the values of the company’s visionary founder, timeless and independent, the brand focuses on a steadfast product that is fed by past experiences, but which keeps a firm eye on the future.

Watch Collections
The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways. Today, the watches created by Carl F. Bucherer remain exclusive statements of the time.

Launched in 1919, the Art-Deco-inspired ladies’ watch collection from Bucherer was a revolutionary development. Carl Friedrich Bucherer was one of the first to focus on the wristwatch, still very much an innovation at the time. Whether set with jewels or presented in an octagonal case, these Art Deco watches were soon to conquer the world of ladies’ wristwatches. Dazzling ladies’ watches were also a dominant feature of the 1920s. One masterpiece was a platinum watch with a case and bracelet set with 170 diamonds.

During the 1930s, watches in unusual shapes became increasingly fashionable. The silver brooch watch in the form of a horse-drawn carriage was set with marcasite. The door of the carriage opened to reveal the watch, which had its numeral 12 set at the bottom so that the time could be more easily read. Delicate ladies’ watches with leather straps also became legendary. The often slender case was made of gold, and the dial was mostly decorated in typical contemporary style. The case too often had ornaments based very much on the Art Deco style.

Where men’s watches were concerned, sophisticated functions were much in demand in the 1930s: with its jumping hours display, which, unusually, is indicated via a disk, the “Rolex Prince C. Bucherer’s” wrote history. Yet even the classic pocket-watch was still contemporary: with a small-seconds display and achampagne-colored dial, Bucherer showed that innovation and elegance were by no means mutually exclusive.

ROLEX PRINCE C. BUCHERER’S Men’s watch, 1930

The 1950s and 1960s were very much dominated by confidently stylish men’s watches. Elegance and functionality were combined in the sophisticated design of these timepieces. With their symmetrically arranged counters, Bucherer chronographs were truly eye-catching. Often the dial was perfected with practical indications such as a tachymeter scale. Watches did more than simply show the time; they became a reflection of the personality of the wearer. For ladies, watches were created that were simultaneously items of jewelry, with dials hidden behind covers in the shape of blooming flowers.

Splendid watches were created from fine materials and decorated with filigree elements. A technological highlight of the 1970s was the “Archimedes”: combined with a world time mechanism, this diver’s watch was very much ahead of its time. Bucherer was also investing a great deal of energy and know how in the development of the legendary Beta 21 quartz movement.

In 1970, the first ever Swiss quartz watch bore the Bucherer name on its dial. Made of stainless steel, its glowing orange index marks were very much in the fashion of the time. The gold watches that were typical of that decade also formed part of the Bucherer collections.

For the ladies’ watches, the dials were set into white gold bracelets and decorated with diamonds. For the 100-year jubilee in 1988, the watchmakers at Bucherer designed a pocket-watch, very much in the style of the year in which the company was founded.

Over the course of time, watches from Carl F. Bucherer have become increasingly complex: multiple time zones and the complication of the perpetual calendar have been added to the chronographs and the moon phase indication. With perfect timing, to coincide with the jubilee, the Lucerne-based watch brand is launching four special models that skillfully combine tradition with contemporary design and the highest achievements of technology.

In the Manero Power Reserve, the precise CFB A1011 Manufacture movement is for the first time integrated into a Manero, which has a power reserve indication to show the wearer at all times how much energy remains in the watch. As a tribute to Carl Friedrich Bucherer, the founding father who gave the company its name, limited editions of the Manero MoonPhase and the Patravi TravelTec FourX have been created. For the ladies, a model named the Alacria Royal Rose has been created, with a twining floral dial that seems to bring time itself into bloom.

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