Cellini, one of the world’s leading independent jewelers, celebrated the grand opening of its new Park Avenue flagship store on May 15th 2018 with an intimate private reception. Located at 430 Park Avenue, the new store opened its doors to customers, VIPs, and influencers. Greeted by Cellini Founder and President Leon Adams and his team, guests were welcomed to discover the beautiful salon-like space, filled with the most precious jewelry, gems, and timepieces from more than 30 of the world’s top watchmakers.
The impressive new 2,300 square foot midtown location echoes the grandeur of the store’s beginnings in 1977, when Leon Adams opened his first showroom in the famed Waldorf-Astoria Hotel. It was here that Cellini established its reputation as New York’s premier jeweler.
Cellini, always a true visionary retailer, has chosen an unparalleled midtown location that promises to bring together the next generation of the world’s most discerning shoppers in New York’s emerging new luxury corridor.In its new, expanded Park Avenue flagship, Cellini retains the impeccable quality, elegance, and gracious service that have long defined this independent store, translated into an immersive new location.
Cellini’s visitors marveled at the multitude of lustrous pearls and the dazzling array of important color gemstones like Burmese rubies, Kashmir sapphires, and color-changing alexandrite. Guests were also treated to a glimpse of one of the most prized gems on Earth, Cellini’s extremely rare, radiant-cut chartreuse diamonds. In their new flagship store, Mr. Adams and the Cellini team will continue to offer custom jewelry design services, from selecting the right stone to designing a custom jewelry setting that best complements the gem’s most scintillating attributes.
Guests took in the extraordinary scope of the store’s jewelry collections, which extends beyond Cellini’s signature creations to exceptional jewelry crafted by some of the world’s top jewelry designers. The array of designs offers something to satisfy every taste, from the Old-World craftsmanship of Carrera y Carrera, Fabergé, and Wellendorff, to the modern artistry of Pippo Perez, Sutra, and Victor Velyan.
Budding watch aficionados, seasoned timepiece collectors, and enthusiasts all experienced the breadth of Cellini’s phenomenal horological collection. The elite watch brands on display included historic watchmaking maisons such as Girard-Perregaux, Jaeger-LeCoultre, and Vacheron Constantin, as well as independent watchmakers who first got their start in America at Cellini, such as A. Lange & Söhne and De Bethune.
Guests of the grand opening event also got the first glimpse of rare new timepieces, including the US debut of the Bovet Recital 22 “Grand Recital,” as well as new pieces by MB&F, Greubel Forsey, Urban Jürgensen, Laurent Ferrier, H. Moser & Cie, and Urwerk.
Cellini has been New York’s premier independent jeweler and haute horology salon since it first opened its doors at the Waldorf-Astoria Hotel in 1977. Today, the Cellini flagship store on Park Avenue in New York City offers a rich assortment of exceptional jewelry that includes everything from custom treasures to timeless designs. Alongside Cellini’s signature creations are stylish pieces from designers like Carrera y Carrera, Fabergé, Sutra, and Wellendorff.
The Cellini store is also home to an unsurpassed collection of timepieces from the world’s most exclusive and innovative watchmakers, including Greubel Forsey, MB&F, Bovet, De Bethune, and Ressence. Cellini’s horology collections appeal to a wide range of enthusiasts, from those searching for their first fine timepiece, to seasoned collectors who appreciate seeing rare watches they can’t find anywhere else.
Cellini is located at 430 Park Avenue at 56th Street, New York, NY 10022.