Parmigiani Fleurier Bugatti Type 390 Special Edition 2018 Geneva International Motor Show

The Bugatti Type 390 wristwatch was born from the collaboration between Italian luxury super car manufacturer Bugatti and Swiss luxury watchmaking manufacture Parmigiani Fleurier. This exclusive watch collection takes inspiration from Bugatti Chiron, one of the most expensive supercars ever manufactured.

The Bugatti produce its cars as unique and highly customized pieces. The configuration of a Bugatti Chiron is completed by the customer together with a designer from Bugatti. Each Bugatti is unique and is manufactured in accordance with the customer’s personal wishes. In addition to a basic range of exterior and interior colours and materials, thousands of other colours are possible. With its customising program “La MaisonPur Sang“, Bugatti goes even further and is virtually in a position to meet a customer’s every wish – provided that installation in a super sports car is technically feasible and meets Bugatti’s high quality requirements. This gives way to the ultimate luxury: a unique car created to reflect the tastes of its driver and express their personality.

Presenting an equally exclusive approach, Parmigiani Fleurier is offering the same high-end customisation service for the most recent creation in this prestigious range: the Bugatti Type 390. The watch flouts watchmaking conventions with its horizontal cylindrical movement that imitates the structure of a car engine. Just like the heart of the Bugatti Chiron, the watch mechanism cannot be customised as it ensures the performance and reliability of the Bugatti Type 390. However, the watch’s exterior and outer appearance can be modified to meet a client’s particular desires. They start by selecting the materials of the case and buckle, as well as the leather strap and its edging. They then choose their desired dial structure, the indices and hands, followed by the decoration of the case sides. Finally, the client decides on the colour of the sapphire crystals enclosing the movement. The combination of these different colours and textures serves to showcase the watch and give it as many different looks as there are keen clients.

To mark the 2018 Geneva International Motor Show, Bugatti created a new version of its Chiron. The Chiron Sport offers significantly improved handling and even greater agility with no change in the power or performance dataof this spectacular super sports car. The Geneva show car is a real stunner in a duo-tone colour scheme of painted Italian Red and visible grey carbon fibre on the exterior and Beluga Black with red highlights in the interior.

To commemorate this unique model and demonstrate the vitality of its partnership with Bugatti, Parmigiani Fleurier has produced a Bugatti Type 390 watch that adopts the car’s aesthetic features with the same opposing colours. The white gold case of the Bugatti Type 390 is paired with black carbon elements to reflect the car’s body and give the watch its streamlined look. The black nickel dial flange features red luminescent numerals, while the hands are also adorned with this coating. The red strap boasts black stitching to continue the Bugatti Chiron’s contrasts around the entire wrist.

Technical details

Winding: Manual
Power reserve: 80 hours
Frequency: 4 Hz – 28,800 Vib/h
Dimensions: 25.0 x 37.5 mm
Components: 302
Jewels: 32
Barrel(s): 2 series-coupled barrels
Decoration: Black PVD, bevelled bridges

Hours, Minutes
60-second flying tourbillon
Power reserve

Dimensions: 42.2 x 57.7 mm
12° articulated case
Thickness: 18.4 mm
Material: White gold and black carbon
Finish: Polished and satin finish
Extractable crown: Ø 10.5 mm
Crystal: 4 anti-reflective sapphires, magnifier on the tourbillon cage
Engraving on case-back: “PIECE UNIQUE” (unique piece)
Water resistance: 30 m

Colour: Black
Indices: Rhodium-plated appliques; numerals with red luminescent coating
Finish: Opaline
Hands: Delta-shaped with red luminescent coating

Material: Alcantara
Colour: Red

Type: Folding
Material: White gold

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