IWC Schaffhausen Opens Their First Australian Boutique in Melbourne

Swiss luxury watch manufacturer IWC Schaffhausen announces the opening of their first Australian boutique in partnership with Kennedy in Melbourne’s renowned luxury shopping destination at 360 Collins Street.

The boutique was designed by IWC’s in-house architects and will house limited edition collections and timeless pieces. The interior will feature the typically elegant IWC design, with soft beige tones and dark wood accents offering both a masculine and welcoming atmosphere, the perfect setting to showcase IWC Schaffhausen timepieces.

IWC Schaffhausen has chosen to partner with Kennedy, one of Australia’s leading watch and jewellery retailers to handle the operations of their first boutique and deliver an exceptional customer experience.

Kennedy is one of the leading destinations for watches and jewellery, with five mono-brand boutiques, including IWC Schaffhausen Melbourne; as well as three multi-brand boutiques: The Star Sydney, Crown Melbourne and Crown Perth. A family business, Kennedy was founded in 1976 with a passion and precision for curating the world’s finest timepieces and jewellery.

Kennedy prides itself on providing a luxurious and memorable retail experience to watch connoisseurs with attentive, personalised service paired with exceptional product knowledge. Kennedy is owned by Australia’s leading luxury brand retail group, Kennedy Luxury Group, who specialise in the world’s most desirable luxury brands.

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