MUSE Swiss Art Watches Online Crowd Funding Campaign

Created by two experienced Swiss watch engineers named Frédéric Leuba and Pascal Robert, MUSE is a young watch brand specialized in the production of both poetic and artistically styled timepieces with an ambition to inspire the owners. Following the footsteps of many successful new generation watch brands, MUSE has decided to launch its debut watch collection on Kickstarter, the popular online crowd funding platform.

Made available in both men’s and women’s models, the MUSE Swiss art watches incorporate an innovative dial design layout without hands. Instead of traditional watch hands, the dial features finely crafted patterns that run at the speed of hours, minutes and seconds, generating compositions in perpetual motion. The watch dial features neither logo nor brand name. The dials are cut in a selection of different natural semi-precious stones including onyx and aventurine. Produced in limited series of 100 pieces, each model is equipped with a Swiss made automatic movement.

The major technical highlight of this watch is its caliber MU-01. This self-winding mechanical caliber was created by modifying the ETA 2776, the historic movement created in 1969. Production of this caliber was ceased by ETA movement manufacture in 1982. Founders of the MUSE watch brand have acquired a well preserved stock of this historically important movement from a collector.

Beating at the rate of 21,600 vph (3Hz) and bearing 25 jewels, the Calibre Muse MU-01 has a power reserve of 48 hours. Embellished with black rhodium, this mechanical movement features unique finishes like “côtes circulaires”, graining and diamond-cut edges. Featuring sun-ray finishing, the oscillating weight boasts engraving resembling the logo of the brand.

Two case sizes are available: 44mm and 37mm. The titanium case satin finish, polished and micro-blasted, is available in natural colour, black PVD or rose gold and whose screw-down crown is engraved with the MUSE logo. The front side of the watch and the bottom are protected with scratch-proof sapphire crystals treated with double anti-reflection. The bottom of each case of watch can be engraved with a personal message. MUSE watches are waterproof up to 50 meters. The watch is worn on a leather or satin strap with buckle.

To finance the mass production of their first watch models, MUSE launched a one month long online crowd-funding campaign on 13th of March 2018 on Kickstarter to raise CHF 70’000.- (64’000€/$77’800). Pledges start from CHF 1380.

Please visit MUSE watches Kickstarter campaign for more details.

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