Bell & Ross – BR 03-94 Horolum and BR 03-92 Horoblack

Bell & Ross presents the BR03-94 Horolum and the BR03-92 Horoblack, two new models from the brand’s Horo line that was launched last year with the BR03-92 Horolum. The name «Horo» is a reference to Bell & Ross’ concept using matt micro blasted steel on the boxes and dials and a sandwich dial for an optimal readability.

The BR03-94 Horolum and the BR03-92 Horoblack reflect the spirit of Bell & Ross instrument watches. The case is designed in a contemporary style boasting the iconic shape of the house, «a circle in a square» that is reminiscent of the silhouette of a cockpit clock.

Bell and Ross BR03-94 HOROLUM
Bell and Ross BR03-94 HOROLUM

They both have micro blasted steel cases and dials for a mono-bloc effect. Steel blasting involves high-pressure spraying of tiny glass beads on the metal’s surface. This treatment “depolishes” the surface giving it a uniform appearance and a grey tone of high purity.

Bell and Ross BR 03-92 HOROBLACK
Bell and Ross BR 03-92 HOROBLACK

The finish is matte, and therefore, anti-reflective. It also avoids reverberations in the sun. This process reinforces their graphic look and utilitarian purpose. The other common feature is the sandwich construction of the dial, which consists of two superimposed metal plates. The main characteristic of the “Horo” models is to the best readability at all times.

Bell and Ross BR03-94 HOROLUM

This chronograph comes in a limited edition of 500 pieces and brings to mind light (“Lum”), and readability. Superluminova® treatment facilitates reading during the day and at nighttime.

The color used for lighting landing strips, an intense green light that illuminates the tracks in the dark, is also used in the dial. It offers excellent luminescence and night readability. The indexes and giant numbers 12 and 6 are very legible and painted on the bottom plate.

Bell and Ross BR03-94 HOROLUM

With its unparalleled brilliance, the green tinted Superluminova® C3 is ultra-phosphorescent and lasts a long time in the dark. It allows a persistent reading during the night hours.

Bell and Ross BR03-94 HOROLUM

The dial has two counters for calculating short times and a tachymeter scale on the flange. The BR03-94 is mounted on a gray-green calfskin strap.

Technical details

Model: Bell and Ross BR03-94 HOROLUM, Reference: BR0394-GR-ST/SCA

Movement
Calibre BR-CAL.301
Automatic mechanical

Functions
Hours, minutes, small seconds at 3 o’clock
Date
Chronograph for short time periods: 30-min timer at 9 o’clock, central chronograph seconds
Tachymeter scale on the flange

Case
42 mm in diameter
Microblasted steel
Crystal: sapphire with anti-reflective coating
Water-resistance: 100 metres

Dial
Grey: two overlapping inserts. Grey upper insert, cut away around the numerals and indices, revealing the Superluminova® C3 covering the lower insert
Hands covered with Superluminova® C3

Straps
Grey-green calfskin and ultra-resilient black synthetic fabric
Buckle: pin. Microblasted steel

Edition
Limited edition of 500 pieces

Bell and Ross BR 03-92 HOROBLACK

This three-hands model comes in a limited edition of 999 pieces, a simple and uncluttered display that features a graphic dial with clear indications. The case, in Bell & Ross’ emblematic shape, is machined in matt micro blasted steel. The dial design is simple.

Bell and Ross BR 03-92 HOROBLACK

The bar indexes and the four numbers: 12, 3, 6 and 9 enable an easy reading. This type of display is a classic at Bell & Ross, and its effectiveness is very well established. The identical finish of the box and the dial establishes a homogeneous block of the same hue. Indexes and hands play on the black and gray contrast, which guarantees optimal readability.

Bell and Ross BR 03-92 HOROBLACK

Technical details

Model: Bell and Ross BR 03-92 HOROBLACK, Reference: BR0392-GBL-ST/SRB

Movement
Calibre BR-CAL.302
Automatic mechanical

Functions
Hours, minutes, seconds and date

Case
42 mm in diameter
Micro-blasted steel
Crystal: sapphire with anti-reflective coating
Water-resistance: 100 metres

Dial
Two overlapping inserts
Micro-blasted grey upper insert, cut away around the numerals and indices, revealing the black Superluminova® covering the lower insert
Hands covered with black Superluminova®

Straps
Black rubber and ultra-resilient black synthetic fabric
Buckle: pin. Microblasted steel

Edition
Limited edition of 999 pieces