Geneva based Swiss Haute Horlogerie Manufacture DeWitt is taking part in the 2017 Only Watch charity auction held on November 11 in Geneva under the high patronage and in the presence of H.S.H the Sovereign Prince Albert II. All proceeds from the sale will be going towards research for muscular dystrophy. A proud associate of the event since 2005, DeWitt will auction this year a very special watch, which will display a dial imagined by the best bidder and hand-crafted in DeWitt Manufacture.
The Swiss Haute Horlogerie Manufacture DeWitt belongs to the few watch brands who can produce their own movements and the very few who have dial-makers in house. It is precisely this uniqueness that the brand is proud to offer to the new owner of one of its timepieces, which will be auctioned at Only Watch 2017. They will have the privilege to imagine the dial of their own watch, which will be hand-crafted in the Geneva based Manufacture.
The watch houses a self-winding DeWitt movement offering a 42-hour power reserve, with hours, minutes and seconds functions. Its 43 mm stainless steel case is the case of the iconic Academia model featuring the famous DeWitt imperial column motif and the exclusive notched bezel.
The timepiece is satin-finished, polished and chamfered, meeting the brand’s highest finish standards. It is presented with an alligator strap or a steel bracelet, and a folding clasp that bears the “W” signature, which also features on the crown. The dial will be chosen by the new owner of the watch and will be crafted by hand in the Manufacture’s dial-making workshops. Tailor-made colours, special finishing (lacquered, electroplated treatment, guilloche…), personal drawings or logos can be imagined for an exclusive custom-made creation.
On the occasion of the 2017 edition, focus is set on unique experiences and collaborations. Thus, DeWitt will have the pleasure to offer the experience of unique design, technical excellence and individual service to the best bidder. They will not only choose the face of the watch, but also experience to view live the skilled master dial-makers at work at the Manufacture.
They will follow the complex process of dial-making. It is a genuine know-how, using historical machinery from the 18th and 19th century, still operating at the Haute Horlogerie ateliers. This will allow the wearer to fully admire the beauty of the DeWitt timepiece offered at this unique event.