Swiss watch maker Bell & Ross, the luxury brand renowned for its professional aviation watches, has partnered with visual commerce and marketing platform Photoslurp to enrich their customers’ online shopping experience. By collecting photos and videos of customers from social media and incorporating these into their website, Bell & Ross enhances engagement levels with its customers, impacting CTR towards increasing website conversion.
Bell & Ross has a large and very active global community on social media. Working with Photoslurp, the European market leader in visual commerce, Bell & Ross is now able to introduce a social shopping experience onto their website Bellandross.com. By doing so, Bell & Ross is an absolute pioneer in the luxury market.
Photoslurp is a visual commerce and marketing platform that helps brands to increase online conversion by collecting and publishing user-generated photos once they have been posted on social media by customers. Integrating these images into product pages and making them ‘shoppable’ gives website visitors the opportunity to purchase that product directly just by clicking on the photo.