TAG Heuer Formula 1 Lady

In 2018, TAG Heuer is unveiling a completely redesigned Formula 1 Lady collection.

TAG Heuer Formula 1 Lady is a fashion watch that embodies the meeting of sport and lifestyle. This glamorous model is designed for women who love to live at their own pace. TAG Heuer is now reinterpreting this famous collection with a series of completely redesigned watches which can be personalised with an interchangeable strap.

Each detail of the watch now bears the hallmarks of the TAG Heuer Formula 1 series, and has been reworked to give the piece elegance and feminine curves.

Hence, the case, in polished and brushed steel or with black PVD coating, with an elegant diameter of 32 or 35 mm, features the tonneau shape which is indissociable from the men’s TAG Heuer Formula 1 model. The entire curve of the case and lugs has been refined, adding femininity to the watch. The bezel incorporates the collection’s characteristic notches.

The main new feature of this model is the interchangeable strap. Switch from sporty to classic in one click. Available in brown, blue, white, red or black leather, or in metal, the choice of materials and colours give the collection a casual yet stylish look appreciated by today’s busy woman.

Another new feature of this model is the double-plate system on the dial, which adds contrast, improves legibility and creates an interplay of colours: blue sunray or silver-plated dial, total full black look, resolutely rock or set with diamonds for a dash of glamour.

Thanks to its quartz movement, the TAG Heuer Formula 1 Lady – now aligned with the men’s models – has become the brand’s entry-level model, priced from 1000 CHF, 950 EUR, 850 GBP, 1’000 USD, 8’250 HKD, 110’000 JPY.

Technical details

WBJ1311.BA0666: 35 mm, silver-plated dial, steel bracelet
WBJ1312.FC8231: 35 mm, blue dial, blue leather strap
WBJ1317.FC8230: 35 mm, black dial and diamond indices
WBJ1411.FC8232: 32 mm, silver-plated dial, brown leather strap
WBJ1415.BA0664: 32 mm, silver-plated dial and diamond indices
WBJ1416.BA0664: 32 mm, blue dial and diamond-set bezel


In polished and brushed steel, or with black PVD coating, diameter 32 or 35 mm
Bezel in polished steel or with black PVD coating, with 60-second scale
Flat sapphire crystal with anti-reflective coating
Crown and guard in rhodium-plated polished steel or with black PVD coating at 3 o’clock
Polished steel screw-on case-back
Water-resistance: 100 metres

Silver, blue or black sunray
Silver-plated, blue or black flange with 60-second scale
Recessed indices in black gold, pink gold or silver-plated
Polished black gold-, rhodium- or pink gold-plated hour, minute and seconds hands
Date window at 3 o’clock
TAG Heuer and TAG Heuer Formula 1 printed logo

In brushed steel with 5 rows, in matt brown leather with beige stitching, blue leather with blue stitching or black leather with black stitching.
Folding buckle in rhodium-plated steel or with black PVD coating with double safety push-button, engraved with TAG Heuer.

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