Independent and Family owned Swiss watch company RAYMOND WEIL, founded in Geneva in 1976, enjoys a special place in the exclusive world of luxury watchmaking. Over the years, the Brand has come to stand out for its independent, dynamic and innovative character – while at the same time playing an active role in the development of the local economy and international watchmaking.
After spectacular and constant growth in every market, RAYMOND WEIL is present throughout the world. Under the leadership of Olivier Bernheim, President & CEO – recently joined by his sons Elie (Marketing Director) and Pierre (Areas Sales Director), both grandsons of M. Raymond Weil – the company has continued to expand and innovate in the fields of Product Research & Development, Marketing and Communication. The Geneva watchmaker is also committed to expanding into such regions and countries as Asia, Russia and India, reflecting their significant economic potential and the Brand’s international reputation.
The Brand’s expansion and influence among the world of prestige watchmaking are underpinned by its strategic positioning, the renewal of its product range, a new visual identity, and advertising campaigns that reflect the world and spirit of RAYMOND WEIL (embodied by the new nabucco collection), the launch of the RW Club and the Brand’s presence on Second Life.
RAYMOND WEIL models are varied and determinedly modern, characterized by high quality and an emphasis on aesthetics. The range concentrates mainly on men’s mechanical watches, but ladies’ designs are far from neglected – take the shine jewellery watches and freelancer lady mechanical watches. Precious materials (diamonds, gold, alligator-skin and precious stones) play a significant role in the Brand’s global range.
“INDEPENDENCE is a state of mind.” The motto of the Geneva company sends a powerful message about why RAYMOND WEIL stands out amidst the luxury watchmaking sector as an audacious, youthful, dynamic, innovative Brand which has managed to adapt to the evolving economic environment, and adopt the innovations needed to remain a leader in its field. “INDEPENDENCE is a state of mind” embodies the approach of both the company and the men behind its success – and pays tribute to the patrimony and heritage of a family whose leitmotif is independence.
|Raymond Weil Building|
Raymond Weil – Time Line
1976: M. Raymond Weil launches the brand during a period of crisis for the watchmaking industry. His fundamental goal: to produce watches with a novel concept and design.
1982: Olivier Bernheim, Raymond Weil’s son-in-law, joins the family company.
1996: Olivier Bernheim becomes President & CEO. His dynamism, entrepreneurial vision and avowed aesthetic sensitivity enable RAYMOND WEIL to develop internationally while maintaining its family identity.
1999: Launch of Research & Development department to help RAYMOND WEIL enjoy full control of the watch-design process. By embracing the latest technological innovations, R&D has been responsible for numerous RAYMOND WEIL innovations – such as the development of the complication for the GMT function of the famous don giovanni così grande two time zones and the patented, quick and easy interchangeable bracelet system for the ladies’ shine collection.
2003: Brand repositioning. The company rethinks 95% of production, reducing its range while overhauling its distribution-network to concentrate on more selective sales outlets across five continents.
2006: Celebrating 30 Years of Success : Elie and Pierre Bernheim, RAYMOND WEIL’s 3rd generation, join the company, ensuring family continuity and guaranteeing equilibrium, stability and the future in the eyes of the Brand’s partners.Launch of the ladies’ shine collection. The different facets of shine make this watch jewel a must. With its strong, glamorous, sensuous and audacious personality, shine is perfectly attuned to the rhythm of the women of today.Launch of the RW Club under Pierre Bernheim – a major project and the first club created by a luxury watchmaker. The RW Club provides an exclusive, unique and personalized service for RAYMOND WEIL clients and connoisseurs of fine watches, culture, art and music. The RW Club International Photography Prize has swiftly become one of the most important international photography competitions.
2007: New corporate identity: contemporary, sober and refined – blending luxury, elegance and distinction with surprising modernity. Easy to identify, with powerful visual codes fully expressing the Brand’s spirit and independence. Conceived by Elie Bernheim and the renowned photographer Joël von Allmen, RAYMOND WEIL launches new, dynamic advertising campaigns imbued with style and elegance, casting a fresh eye on the world of luxury.
– New collections launched at BASELWORLD: Nabucco. This new men’s mechanical collection is the Brand’s first collection with an imposing 46mm case, water-resistant to a depth of 200m and integrating a high-tec material: carbon-fiber.The latest nabucco advertising campaign presents a totally new concept: a latterday epic that is a veritable hymn to independence – a free, contemporary interpretation of the work of the famous Italian composer Giuseppe Verdi. The four-act campaign reveals all the determination of the hero Nabucco as he strives for freedom and personal fulfilment.
– New Brand Motto: ‘INDEPENDENCE is a state of mind’ – RAYMOND WEIL’s new freelancer male and female mechanical collection heralds two watchmaking innovations for the watch company: the introduction of the visible balance-wheel; and the creation of a mechanical range of ladies’ timepieces. In September 2007 RAYMOND WEIL became the first luxury watchmaker to create its island on Second Life, a project overseen by Elie Bernheim. The Brand’s presence on Second Life is part of a strategic choice to adopt new channels of communication so as to be closer to clients and convey the Brand’s values. RAYMOND WEIL is awarded the 2007 Industry Award, awarded jointly by the State of Geneva and the Office for the Promotion of Industry & Technology (OPI), who wished to mark the success of the Brand’s corporate economic model: a young, dynamic, innovative Geneva-based industry that has successfully adapted to the evolution of its environment, and displayed an exceptional ability to make the innovations needed to remain a leader in its business and technology.
2008 : RAYMOND WEIL becomes Official Watch of the BRIT Awards, one of the most glamorous and widely-recognized events in the music business.The Geneva watchmaker, which has long enjoyed close links with the music world, marks the occasion by designing a special official watch for the 2008 BRIT Awards – a limited edition issue from the freelancer collection.
2014 : Elie Bernheim, grandson of the eponymous founder of the independent Swiss watch Brand, RAYMOND WEIL, has taken over the reins from his father Olivier Bernheim, and lead the family Company. This act sets the stamp of the third generation at the head of the Swiss watch Brand. Elie Bernheim was named as Chief Executive Officer (CEO) on 8 April, 2014.
Some years after the creation of RAYMOND WEIL and on his father-in-law’s request, M. Raymond Weil, Olivier Bernheim joined the watch company in 1982. Born in 1954, graduated in Law and from the Business School of Strasbourg, Olivier Bernheim began his career at Kronenbourg, before joining Unilever in Paris, as Marketing Development Manager.
It’s through his dynamism and visionary entrepreneurial spirit, but also his ability to maintain privileged relations with RAYMOND WEIL’s partners, that Olivier Bernheim, President and (CEO till Apr 2014) of the Brand, restructured, developed and consolidated the company’s presence at the international level, while all along preserving its family identity. He devotes a large part of his time to travelling the world, in order to ensure the smooth development of the Brand in the world of luxury.Like Mr. Weil, Olivier Bernheim is a well-informed music lover and his passion for the world of the Arts and Culture has led him to orientate his communications strategy towards this universe.
Among his several achievements, the launch of an internal Research & Development and Prototypes at RAYMOND WEIL in 1999. Olivier Bernheim decided to create this department to help RAYMOND WEIL enjoy full control of the watch-design process. By embracing the latest technological innovations, R&D has been responsible for numerous RAYMOND WEIL innovations.
Of both Swiss and French nationality, Olivier Bernheim married the elder daughter of M. Weil, Diana, a professional pianist, with whom he has three children: Elie, Pierre and Noémi. He devotes his spare time to horse riding, golf and tennis. Elie and Pierre (Areas Sales Director), who are working in the company today, are assuring the continuity of a heritage, which is based upon watchmaking know-how and the ongoing adherence to the values of the Brand.
Grandson of Raymond Weil, Founder of the family watch company, Pierre Bernheim is the second son of Olivier Bernheim, son-in-law of M. Weil and President and CEO of RAYMOND WEIL. Already graduated in accounts, Pierre graduated in International Business and Administration from La Haute Ecole de Gestion in Geneva.Fond of finance, he worked in Institutional Asset Management for Mirabaud Bank, one of the most famous Swiss private banks.
Currently Areas Sales Director for the United Kingdom, Canada, Ireland and Austria, Pierre also heads up the sales teams in Central Asia, Africa, Northern and Eastern European countries, including Germany. He is trained to be the next General Sales Director. Pierre is the Founder of the RW Club, the first club ever to be created by a luxury watchmaker that officially launched October 10th, 2006. Through the Club, RAYMOND WEIL offers young artists the chance to take their first steps on the road to success with the creation of the RW Club International Photography Prize and New Music Talents Competition.
From a young age, Pierre has had a passion for flying, something he gets from his grandfather. He owns a flying licence, a high aerobatic flying licence and a seaplane licence. As third generation of the family owned company, Pierre embodies and ensures, with his brother Elie who is Marketing Director, the continuity of a heritage based on watchmaking know-how and the on-going adherence to the values of the Brand.
Grandson of Raymond Weil, Elie Bernheim is the elder son of Olivier Bernheim, son-in-law of M. Weil and President and CEO of RAYMOND WEIL. After graduating from the prestigious Ecole hôtelière de Lausanne and creating his own import-export textile company, and after a successful career as RAYMOND WEIL’s Marketing Director, Elie has taken over the reins from his father Olivier Bernheim, and lead the family Company. This act sets the stamp of the third generation at the head of the Swiss watch Brand. Elie Bernheim was named as Chief Executive Officer (CEO) on 8 April, 2014.
Keen on watchmaking, marketing and business management, Elie is currently in charge of developing and implementing the global strategy of the Brand, while continuing to respect the values and Brand universe, which have made RAYMOND WEIL so successful up to now.
Among his various projects and developments successfully achieved: renewal of the collections, change of RAYMOND WEIL’s corporate identity, creation of new male and female advertising campaigns with famous Swiss photographer Joël von Allmen and the newest nabucco advertising campaign which presents a completely innovative concept. Elie is also behind the strategy of using new canals of communication enabling the Brand to get closer to its clients in an interactive way: presence of RAYMOND WEIL on Second Life or launch of a dedicated website to nabucco, new mechanical exclusively masculine collection.
Elie has a passion for finest food and wines, gastronomy and from a young age has had a passion for music. He owns a professional diploma in cello.As third generation of the family owned company, Elie embodies and ensures, with his brother Pierre who is Areas Sales Director and Founder of the RW Club, the continuity of a heritage based on watchmaking know-how and the on-going adherence to the values of the Brand.
Official website : http://www.raymond-weil.com