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Panerai has its beginnings in Florence, where Giovanni Panerai, a businessman, craftsman and innovator, opened the city’s first watchmaker’s shop in 1860.  Combining Italian design and Swiss horological perfection, each year Officine Panerai – part of the Richemont Group since 1997 – re interprets its 150-year-long passion: the creation of high precision timepieces with a strong identity rooted in distinction, aesthetics and function.


Officine Panerai Today
The Panerai trademark is a unique combination of the brand’s tradition, Italian design and fine Swiss craftsmanship. Each new model expresses authenticity, creativity and passion: values renewed year after year in the new Panerai collections and deep-rooted in Florence and in the world of sea.

Each Panerai watch is produced at the company’s Manufacturing Facility in Neuchâtel, Switzerland. Officine Panerai produces, designs and develops the movements and cases for its watches in house, with assembly carried out at the factory which is also responsible for the quality control of each and every stage of production. The company office is in Milan where communication activities and product development control take place.

Panerai watches are sold exclusively through an International network of specialised authorised retailers and in Panerai boutiques that not only carry all the brand’s luxury watch collections, but also offer their clientele the exclusive chance to buy limited edition products.

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