On 13 Dec 2017, Swiss watchmaking brand Longines officially inaugurated its first Corporate Boutique in Switzerland, at a ceremony attended by Walter von Känel, President of Longines, and Giulia Steingruber, Ambassador of Elegance. Guests were able to discover this exceptional new setting, located in the Bürgenstock hotel complex, overlooking Lake Lucerne. This complex perfectly meets the requirements of elegance and tradition, values that are both dear to the brand.
Longines marked its 185 years of history and innovation by inaugurating the Corporate Boutique in Switzerland at the Bürgenstock Resort Lake Lucerne. This celebration, led by Walter von Känel, President of Longines, and Christophe Jeanneret, Brand Manager Swiss Market, was marked by the presence of Giulia Steingruber, Ambassador of Elegance. The ribbon-cutting ceremony took place before a select group of guests and media.
The elegant environment of the boutique, covering more than 80 square meters, enhances a wide range of models on display. It has natural warm wooden interior display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This Longines boutique will allow the clients and watch collectors to come and admire iconic timepieces of the brand, as well as new models.
This new Boutique represents a modern interpretation of the brand’s traditional values and 185 years of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.