On 16 November 2017, Longines celebrated its185th Anniversary in Beijing, commemorating a legacy of tradition, elegance and performance at a grand gala evening in the capital’s historic Imperial Ancestral Temple (Taimiao). Headlining the event was the official launch of the Record collection, the latest emblem of the brand’s watchmaking expertise, as well as the announcement of the new Chinese Brand Ambassador for Longines, Zhao Liying – a leading star in the Chinese cinematic universe.
|Longines 185th anniversary celebration in the Tai Miao temple in Beijing, China|
Announced at Baselworld 2017, the Record collection was the highlight of the celebrations, conveying a sense of timeless excellence unique to the Longines brand.With a powerful profile and advanced technical innovation, this landmark collection is symbolic of the brand’s commitment to timeless excellence.
The entire series of automatic timepieces has been awarded a “chronometer” distinction by the Swiss Official Chronometer Testing Institute (COSC). The models feature a single-crystal silicon balance spring with unique properties, ensuring the highest calibre of performance that can be achieved in a quality timepiece of today. The technical innovation of the Record collection will secure its place among Longines’ most classic timepieces.
The evening was also the occasion to celebrate the brand’s 185th anniversary. Timepieces from the Record collection are exhibited alongside a selection of vintage mementos in the Longines 185th Anniversary Exhibition hosted at Taimiao until 19 November. The exhibition features some of Longines’ most iconic modern timepieces as well as a curated selection of vintage pocket watches, timing devices, early wristwatches directly sourced from the Longines museum in Saint-Imier. With collections of archived photographs, achievements, advertisements and films on display, visitors are offered a unique glimpse into the company’s decorated past.
|Kevin Rollenhagen, member of Swatch Group Extended Group Management Board, Susanne Chen, President of Watch Group China, Longines Ambassador of Elegance Zhao Liying, Walter von Känel, President of Longines, Dennis Li, Vice President of Longines China|
Guests also witnessed the launch of “Longines through Time”,a historical book, written by Longines International Brand Heritage Manager Ms Stéphanie Lachat. Retracing the evolution of Longines since its establishment in 1832, the book delivers an insightful account of the its centuries-long devotion to elegance and performance. It serves as a tribute to the brand’s renowned approach to watchmaking and timekeeping, seamlessly embracing both heritage and innovation in the creation of all its timepieces.
|Walter von Känel, President of Longines, welcomed Longines new Ambassador of Elegance Zhao Liying during a gala evening in Beijing, China|
To cap the evening, Longines introduced its new Ambassador of Elegance, Zhao Liying. Adored by the audience for her pretty look and admirable professional acting skills, the Chinese actress already has an impressive list of successes despite her young age. Ranked fourth in Forbes’ 2017 Top 100 Chinese Celebrities, Ms Liying is the newest addition to the Saint-Imier company’s star-studded circle of Ambassadors that includes Kate Winslet, Simon Baker and Aishwarya Rai Bachchan, among others.