Swiss watch brand Longines is joining WatchTime New York as an exhibitor for the first time, on October 13-14 at Manhattan’s Gotham Hall. Since its inception, WatchTime New York, “America’s Luxury Watch Show” has become regarded as the most authoritative, well-attended consumer watch show in the United States. WatchTime’s historic Gotham Hall venue, luxurious production, and intimate experience made the consumer show a logical fit for the elegant Swiss brand as it affirms its commitment to invest in the United States market. Longines will present a special heritage exhibition during the WatchTime New York show celebrating 185 years of Longines history, much of which was written in the United States.
The special 185th anniversary Longines Heritage Exhibition will showcase some of the reissued watches from the Swiss brand’s popular Heritage Collection, each representing a moment in time that paralleled significant chapters in the history of the United States. As the nation further cemented its role as a global powerhouse in the early 20th century, Longines supported these great technological advancements by developing watches for the US navy, for US railroads, and the emerging field of aviation.
|Flagship Heritage 60th Anniversary|
At WatchTime New York, visitors can marvel at some of these history-making Longines timepieces, each ingeniously tailored to their tasks. The Lindbergh Hour Angle Watch 90th Anniversary stands out as one of brand’s most fascinating historical anecdotes, a watch first developed by Longines in the 1930s, in partnership with pioneering trans-Atlantic aviator Charles Lindbergh. The reissued 90th anniversary timepiece will be on display at WatchTime New York.
After taking in the fascinating watches of the Longines Heritage Exhibition, visitors may move on to the Longines booth on the show floor for hands-on experiences with the Heritage Collection models. This selection includes the Lindbergh Hour Angle Watch, as well as the Longines Legend Diver with its new Milanese bracelet. Other reissued heritage timepieces only display will include the Flagship Heritage 60th Anniversary, the Longines Heritage 1969, the Longines Railroad 40mm, and the Conquest Heritage 40mm.
By joining WatchTime New York, the brand signals its unwavering support and local presence for its US partners, including the Manhattan Longines boutique at the Westfield World Trade Center, whose staff will be on site to present these Longines watches to guests.