TAG Heuer and Tom Brady, brand ambassador since 2015, quarterback of the New England Patriots and five-time Super Bowl champion, has unveiled a special edition of the brand’s iconic Heuer 01 chronograph.
Tom Brady worked closely with TAG Heuer to design the special edition Heuer 01 in shades of blue, red and silver to pay homage to the jersey colors of the New England Patriots. The distinctive color scheme is particularly evident in the blue dial and blue leather straps, both accented with red detailing. Brady selected the twelve o’clock hour marker for the location of his jersey number to highlight his personal trademark and to amplify the details on the dial. Each timepiece has ‘Tom Brady Special Edition’ on the case back and notes the limited edition number, along with the TAG Heuer logo and Tom Brady’s signature. Behind the lettering and autograph, the innovative Heuer 01 movement is still semi-visible.
Only 466 pieces were produced in honor of the New England Patriot’s historic win over the Atlanta Falcons in Super Bowl LI, when Tom Brady led the team to victory in overtime. Brady finished 43 of 62 passes for 466 yards overall, shattering several Super Bowl records. The special edition piece will retail on TAGHeuer.com for $5,600.
TAG Heuer released the special edition timepiece for a limited pre-sale on September 12, 2017 and offered an once-in-a-lifetime experience to the first five customers. Each winner and a guest were treated to a trip to Boston to watch the New England Patriots vs. Houston Texans game at Gillette Stadium on September 24, 2017 and the chance to meet Tom Brady.
TAG Heuer Calibre Heuer 01, Swiss made
Automatic calibre, rapid date correction
Diameter: 29.3 mm (13”’) — 39 rubies
Balance frequency: 28,800 vibrations per hour (4Hz)
Power reserve of the movement: 50 hours; with chronograph operating: 40 hours.
43 mm diameter
Steel brushed case
Ceramic black alternate finishing tachymeter fixed bezel;
Domed, beveled sapphire crystal with double anti-reflective treatment
Polished black rubber, steel standard crown at 3 o’clock
Alternate finishing steel round push button at 2 o’clock
Alternate finishing steel round push button at 4 o’clock
Alternate finishing steel screw-down sapphire case back with “TOM BRADY SPECIAL EDITION BRADY 12” & signature special stamping, limited numbered XXX/466
Steel alternate finishing lugs
Water resistance: 100 meters
Blue opalin dial
Blue flange with 60 second / minute scale
12 o’clock: rhodium plated, blue opalin minute chronograph counter with “12” special stamping; rhodium plated, red polished hand
6 o’clock: rhodium plated, blue opalin hour chronograph counter; rhodium plated, red polished hand
9 o’clock : blue opalin permanent second indicator ; rhodium plated polished hand
Rhodium plated alternate finishing applied indexes with white superluminova®
Rhodium plated alternate finishing hour and minute hands with white superluminova®
Rhodium plated, red polished central hand • rhodium plated polished TAG HEUER applied logo
3 o’clock applied date
CARRERA HEUER 01 CHRONOGRAPH AUTOMATIC printed
Blue calf skin rubber / leather strap
Alternate finishing steel folding clasp with double safety push-buttons; TAG Heuer shield