Carl F. Bucherer Opens Its First Boutique in Lucerne and Launches Manero Peripheral Boutique Edition

Nearly 130 years ago, Swiss entrepreneur Carl F. Bucherer opened a specialty shop for watches and jewelry in Lucerne. Now, Carl F. Bucherer is proud to open an exclusive boutique here, where it all began in 1888 – and to launch an equally exclusive watch to mark the occasion. The Manero Peripheral Boutique Edition, limited to 188 watches, represents the traditional art of watchmaking and the brand’s commitment to embracing its heritage.

Carl F. Bucherer is one of the few remaining family-owned Swiss watch manufacturers, boasting a wide network of distribution partners around the world. Following the inauguration of its Shanghai boutique, the renowned watch brand has paid homage to its heritage by opening an exclusive boutique in Lucerne, where the company was founded.

With its latest boutique, the Swiss watch manufacturer offers visitors a new way to experience the world of Carl F. Bucherer. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne. The new brand identity underlines the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.

The famous Chinese actress Li Bingbing, Global Brand Ambassador of Carl F. Bucherer, traveled to Lucerne for the inauguration.

An exclusive timepiece was launched to mark the opening of the boutique: the Manero Peripheral Boutique Edition, created expressly in honor of the event. Limited to 188 models and driven by the in-house CFB A2050 caliber, this timepiece represents the traditional art of watchmaking and the brand’s commitment to embracing its heritage.

A particularly eye-catching feature is the peripheral rotor in stunning blue, seen through the watch’s transparent case back. This vibrant highlight complements the meticulously crafted blue-galvanized dial with a sunburst finish, reflecting the sparkling waters of Lake Lucerne.

Technical details
Model: Manero Peripheral Boutique Edition
Reference number: 00.10917.08.53.88
Movement: Automatic, CFB A2050 caliber, chronometer, power reserve 55 hours
Functions: Date, hour, minute, small seconds
Case: Stainless steel, water-resistant to 30 m (30 atm), diameter 40.6 mm, height 11.2 mm
Strap: Louisiana alligator leather, folding pin buckle in stainless steel
Dial: Blue galvanized with red-gold-plated appliquéd indices
Limited edition: 188 watches

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