IWC Schaffhausen strengthens its customer service in North America and opens the first boutique in Canada. The new boutique is located in Toronto’s Yorkdale Shopping center in the immediate vicinity to other major global luxury brands.
The Toronto boutique is IWC’s first in Canada, and seventh in North America following two in Miami, and one in New York City, Las Vegas, Beverly Hills and Costa Mesa.
The new boutique concept which IWC is implementing across the globe uses a blend of materials such as natural stone, dark wood and glass surfaces to create the perfect backdrop for the high-quality mechanical watches from Schaffhausen.
In these luxurious surroundings, Canadian watch lovers can now discover IWC’s six product families and their fascinating universes hands on: the iconic Pilot’s Watches, which bring the dream of flying to the wrist; the timeless-elegant Portugieser, which stands for sophistication and haute horlogerie; the reduced and elegant Portofino, which epitomizes the laid-back Italian lifestyle; the functional and sporty Aquatimer dive watches, which are reliable companions for adventures under water and on land; the sporty and elegant Ingenieur, which draws inspiration from classic car races and vintage automobiles; or the beautiful Da Vinci, which combines the inventive spirit of IWC’s engineers with an extraordinary aesthetic.