Rubaiyat, a name with poetic significance and sensuality, was chosen by Bulova in 1917 for its first-ever woman’s timepiece. Now a hundred years in the making, the Rubaiyat heritage has been reinvented. Fusing modern design aesthetics with deep roots of regal craftsmanship, the Rubaiyat Collection masterfully articulates and celebrates each pillar of empowered femininity.
For its Basel 2017 debut, the Rubaiyat Collection consists of 12 stunning timepieces. Each one is beautifully adorned with individually hand-set diamonds, unique cabochon-crown placement at the focal 12 o’clock position to echo the original design, and a choice of stainless, gold-tone and rose gold-tone cases and bracelets as well as elegant leather straps lined with sophisticated color accents.
Punctuating each caseback is the hallmark Goddess of Time insignia, gracefully alluding to the poetic sensuality of both the legend and today’s empowered woman. Collection pricing starts at US$550.
Reinforcing the extravagance of this collection are deluxe limited-edition styles embellished with a spectacular halo of more than a carat of dazzling diamonds and colored sapphires in rose, blue or blush tones, and straps made of exotic skins.