TAG Heuer Opens Its First Flagship Store in Rio de Janeiro

Swiss luxury watch brand TAG Heuer continues its expansion and opens its first Rio de Janeiro Boutique at Shopping Village Mall, the latest upscale retail addition in Brazil’s second largest city.

On the night of 23 May, Christian Weissbach, President of LVMH Watch & Jewelry Caribbean and Latin America and Freddy Rabbat, General Manager of 356 Distribuidora and TAG Heuer local partner, hosted a cocktail party outside the brand new ultra-modern storefront. Worldwide big wave surfer champion Maya Gabeira, recently named TAG Heuer Friend of the brand, actor Marcos Pitombo and Dudu Nobre, Dandynha Bardosa, Fabio Monnerat, Lu Dangelo were among the celebrities who joined the celebrations.

After the ribbon-cutting ceremony, Marcos Pitombo invited the guests to a fun “Don’t Crack under Pressure” boxing challenge to test their precision and physical endurance.

Maya Gabeira was the first to undertake the challenge wearing her versatile TAG Heuer Aquaracer Lady Quartz black Ceramic case and rose gold plated bezel. This was her first official appearance at a TAG Heuer event after joining as the friend of the brand family two months ago.

Maya Gabeira

Introducing a new experience for a demanding local and international clientele, the 40m2 flagship unveils a contemporary design where heritage and innovation coexist with the TAG Heuer’s universes: sport, lifestyle, art& Music and Heritage. The decoration, based on the triangle of the TAG Heuer shield, has been applied from the façade to the store windows and inside displays, in shades of pale and dark grey and in smooth and perforated materials. These overlapping layers are a reference to the watch mechanism. The touches of red evoke the brand’s attachment to the world of motor racing.

From now on, all timepieces collections are available as well as the second generation of the connected watch, the Connected Modular 45. This second store in Brazil completes the widely spread worldwide retail network of more than 172 boutiques.

Surrounded by other premier luxury retail stores (including its sister LVMH brands), the new TAG Heuer Boutique is located at Shopping Village Mall | PisoTérreo: Av. das Américas, 3900, Barra da Tijuca, RJ.

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