Longines, the Official Timekeeper of the Triple Crown, celebrated the victory of Always Dreaming in the 143rd running of the Kentucky Derby – “the most exciting two minutes in sports.” The Swiss watch brand ceremoniously awarded the colt’s owners, trainer, and jockey with elegant Longines Conquest Classic Collection timepieces in front of the enthusiastic spectators gathered at Churchill Downs.
Always Dreaming raced to victory ridden by jockey John Velazquez, outrunning Lookin At Lee in second place and Battle Of Midway in third in an exhilarating race to the finish. It was an exciting close to two full days of equestrian sport presented by Longines.
The annual “run for the roses” continues to be an important partnership for Longines as the event perfectly captures the values shared by Longines and the Kentucky Derby: tradition, elegance, and performance. In anticipation of this historic race, Longines revealed a digital Longines Kentucky Derby Countdown Clock on Churchill Downs’ official event website (www.KentuckyDerby.com) well before race day arrived.
The day before the Derby, Longines held court as the Title Partner and Official Timekeeper of the Longines Kentucky Oaks. Abel Tasman outran the lively group of 3-year old fillies on May 5th to take the prize, and owners and members of the winning team, including well-known trainer Bob Baffert, were fittingly presented with a Longines timepiece from the Conquest Collection.
The Kentucky Oaks has become a fashion event in its own right thanks to the annual Longines Fashion Contest. A distinguished panel of judges included tennis icon and Longines ambassador Stefanie Graf, awarded the most stylish and elegant woman in attendance with a stainless steel and rose gold Longines timepiece from the DolceVita Collection.
On Derby Day, Longines timepieces and branded clocks adorned the festive grounds of Churchill Downs, from the racetrack to the official red carpet, where actors Jeff Bridges, Larry David, and Justin Hartley were spotted, along with , musician Harry Connick, Jr. and high-profile personalities like Katie Couric and Giada DiLaurentis.
Longines presented a model from The Longines DolceVita Collection, a line inspired by the Italian sweet life exuding contemporary elegance and femininity during the Kentucky Oaks Day Fashion Contest. Cased in steel and rose gold and decorated with diamonds, this timepiece displays a silver-coloured “flinqué” dial adorned with painted Roman numerals and is mounted a stainless steel bracelet.
The official watch of this year’s Triple Crown is the Conquest 1/100th Horse Racing, paying homage to all those passionate about flat racing and Longines’ rich tradition in sports timekeeping. The first traces of the involvement of Longines in equestrian sport, and especially in horse racing, dates back to 1878. It was at this time that the brand produced one of its most emblematic items, a chronograph engraved with the image of a jockey and his mount, which allowed performances to be timed to the second.