ArtyA Son of a Gun “Target Classic”

An ultra-minimalist version has just been added to the Son of a Gun collection:  the Target Classic.

ArtyA has now taken up the universal association of time and targets with its Target Classic. The target is not merely a feature on the dial –it is the dial. And all around it, ArtyA has created a vacuum, as though there’s been an explosion. Once again, ArtyA gets right to the heart of things – and hits the bullseye.

At the centre of this target sit three hands showing hours, minutes and seconds. Beneath itlies an automatic Swiss Made movement – completely hidden away, so there’s nothing to distract from the primary aim, be it telling the time on a watch, or – in terms of marksmanship – hitting the bullseye. The Son of a Gun “Target Classic” allows for both.

The assembly comes in the firm’s 44-mm diameter Classic case, made of steel with or without different PVD treatment – and thus providing perfect visual harmony with the hands and targets, also made from the same metal, as are the case inserts.

At three o’clock there is the firm’s iconic knurled crown, in exactly the same style as on a historic gun barrel. The Target Classic is designed to be a minimalist, highly coherent model, with just 99 watches produced.

Technical details
Case: High grade steel 316 L with or without pvd treatment
Target engraved on dial
Engraved and screwed back case
Open back
Double anti-reflection sapphire
ArtyA Automatic Swiss high end movement A17 in house modified
Hours, minutes, seconds
Size: 44 mm
Power reserve: 52 H
High hand sewn leather strap quality
Edition: Limited to 99 pieces
Price: 6’900 CHF to 7’900CHF

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