Gc Celebrates Twenty Years of Smart Luxury

This year Gc celebrates its 20th anniversary. To mark this occasion, Gc is launching a traditional Swiss Made chronograph and a high-tech Smartwatch. Two completely different worlds and concepts – but both watches representing the Gc signature codes of bold design, attention to detail, the use of quality materials and offering the best possible value.

From its inception in 1997 as the brainchild of fashion expert and co-founder of the GUESS empire, Paul Marciano, the Gc brand has had the mission to provide timepieces with value and strong design at an affordable price. Today, Gc watches stand for striking looks with luxury design codes, extreme attention to detail, and the iconic Gc take on the latest materials and colour combinations, that make their ambitious and fashion-savvy clientele stand out from the crowd.

As it enters its third decade, the brand continues to stay true to its DNA of “Smart Luxury” representing a sophisticated contemporary lifestyle. The proven watchmaking savoir-faire of the brand embraces Swiss Made timepieces, fashion collections interpreting the latest trends with Swiss movement inside and now reaches out to the high-tech field of Smartwatches.

To celebrate its 20th anniversary, Gc presents two new representative lines:-
•     The Gc-3 20th anniversary is a limited edition of a traditional Swiss Made precision chronograph, numbered to 2000 pieces each for its 3 executions. Based on one of the brand’s most iconic silhouettes, its dial and bezel are in the prestigious material of carbon fibre, and representative of the brand’s bold design with its highly detailed structured dial and rose gold and black colour combinations, fitted with a contemporary sporty silicone strap with added metal insert detail.

•     The Gc connected Smartwatch – the Gc Connect – brings together the Gc roots of bold expressive fashion and the latest Google™ Android 2.0 technology. Eight smartwatches (five for men and three for ladies), based on the distinctive Gc Structura silhouettes, propose hundreds of personalised combinations thanks to the change-out straps and dial choices. The wide screen opening offers the perfect interactive touch screen experience, using high-resolution LED and long-life battery, with functions including, advanced fitness tracking, app downloads from the Google™ Play Store and improved messaging with updated input methods. Added to this the architectural elegance of the watch silhouettes themselves, with their brushed and polished finish and, for men, the smooth high-tech ceramic bezel, as well as a choice of interchangeable straps to offer the best in style and ultimate performance.

Twenty years after its inception, the Gc brand stays faithful to its promise of offering both Swiss Precision AND Fashion, and show that it is also ready for the future for innovative smart technologies yet to come.

Gc is a Swiss precision brand whose signature “Smart Luxury” stands for the brand’s commitment to provide quality timepieces and luxury products for men and women through the choice of their materials and design, all at a surprisingly accessible price point. Gc watches are produced and distributed by Sequel AG, a Timex Group company.

Founded in 2007, Sequel AG, is a Swiss company headquartered in Zug, Switzerland, with satellite offices in London, Paris, Hong Kong, Toronto and Norwalk, Connecticut. A 15-year licensing agreement gives Sequel AG the exclusive distribution rights for Gc watches worldwide. Sequel AG distributes Gc Watches in over 70 countries.

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