On 14 March 2017, luxury Swiss watchmaker TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google in complementing announcements taking place in Switzerland and California.
The TAG Heuer Connected Modular 45 has been designed and engineered in the pure Swiss watchmaking tradition. It is a luxury Swiss watch which benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer.
Just like the brand’s famous mechanical chronographs, the Connected Modular 45 has been designed, developed, and assembled in the TAG Heuer Manufacture, in La Chaux-de-Fonds in Switzerland, in the same spirit and with the same high standards as a luxury product with Swiss Made quality. The same techniques, the same meticulous finish, the same attention to the minutest detail, the same exacting standards. This Swiss rigour and accuracy, this watchmaking expertise has earned it the “Swiss Made” label, the guarantee of the highest standards of Swiss quality.
Above all, the connected watch is a Carrera Model. It fits in this famous TAG Heuer collection, the perfect representation of avant-garde, Art of Manufacture and accessible luxury. Measuring an elegant 45 mm in diameter, the design of the TAG Heuer Connected Modular is primarily that of a genuine watch whose lugs, strap, buckle and, in particular, case – its central module – are interchangeable elements.
Made from satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds: after choosing a watch from the 56 different versions available from its launch (a selection of 11 standard models are systematically offered in store + 45 others on request), the entire exterior of the watch can be customized.
This customization will enable a multitude of combinations in terms of materials and colors. For the choice of strap alone, there are no fewer than 18 references available, made from rubber, natural leather or anthracite grey leather, titanium or ceramic.
Customers can complete the connected module by purchasing a Swiss mechanical movement module such as a 3 hands calibre 5, or the manufacture chronograph Tourbillon Heuer 02-T, with a titanium and carbon case, COSC certified. The user can easily change the heart of the watch – the module – from a connected watch to a mechanical watch, and back again.
TAG Heuer has worked closely with Intel and Google to create a luxury watch which combines connectivity and smart technology with Swiss watchmaking expertise. The watch is powered by an Intel® Atom™ processor Z34XX series and operates on Android WearTM 2.0. TAG Heuer collaborated with Intel to engineer the smart technology behind the watch’s superior performance and multitude of connectivity options including Bluetooth, Wi-Fi, GPS and NFC, and which also enables users to benefit from a wide range of functions offered under the Android Wear operating system. The motherboard is produced in Switzerland. The final assembly step and testing are completed in TAG Heuer’s own workshop in La Chaux-de-Fonds.
The TAG Heuer Connected Modular 45 houses a built-in GPS that enables the wearer to track his or her journeys and sporting performance. The watch can make contactless payments using its NFCchip and the Android PayTM app. The 50m water resistance enables the wearer to carry the watch for water sports and swimming. Finally, screen uses OLED technology which offers incredible resolution and amazing colors, providing high contrast to stunning effect on the highly sophisticated watch dials.
The modularity concept extends to the watch’s software, with dial customization. The brand has developed 30 watch dials, all retaining TAG Heuer’sidentity, some of which are inspired by historical pieces such as the famous panda dial, drawing on the brand’s great heritage.
Colored white, black, light grey, anthracite grey, chocolate brown, navy blue or gold, with sunray finish, skeleton dial, 3 hands, GMT, a chronograph with 1, 2, or 3 counters, plus a date and day window, these dials are interchangeable with a single swipe of the finger.
With the help of TAG Heuer Studio dial configurator, customers can create their own dial. Customers can choose a standard dial with its functions, and customize all the colors, the look of the metals on the indices and hands, the details in SuperLuminova™ and the lacquered tips for the finishing touches.
Thanks to interactive counters, customers can choose to display up to three of their favorite apps on the dial. A new TAG Heuer Connected app available on Android, with iOS support coming soon. The new Companion app is designed to help you get started with your new watch and make the whole experience nice and easy. To take advantage of all the options available on these watches, Android users can download the new TAG Heuer Connected app to preview the various dials available and benefit from TAG Heuer Studio on a larger screen. You can also set your watch screen to show one of your own photos using this app.
TAG Heuer will soon be launching a brand new world exclusive time management experience: as modular as the watch faces, its unique watch display and companion app understand your plan for the day, and show you what you need to know about your meetings, tasks, calls, plans, travels and more.
Featuring 4 GB of storage memory and a latest-generation lithium battery providing more than a full day of power, the TAG Heuer Connected is fitted with a small water-resistant microphone enabling the wearer to communicate with it using Google Assistant, as well as a sapphire crystal touch-screen, to be used alongside the command crown at 3 o’clock.
What if the phone is off? No problem: the watch will continue to compute, display and exchange information while you have a Wi-Fi connection and so remain in contact with the Cloud. Naturally, the applications installed on the watch (music, timer, alarm, pedometer, etc.) remain active even when no connection is available.
Thanks to the very latest Android Wear 2.0 update, iPhone users can now benefit from the almost infinite universe of platforms with apps available for download directly on that watch, and an enhanced ecosystem.
The watch can easily be synchronized with a mobile phone operating on Android 4.3+ or iOS 9+. It is recharged using a contact charger. Simply place the watch on top to recharge it.
The connected and mechanical modules benefit from a two-year warranty. This period – longer than usually offered on a product of this type – meets the same high warranty standards which luxury Swiss watchmaker TAG Heuer offers for its timepieces. All the accessories (strap, buckle, lugs, charger) are covered by a one-year warranty.
The TAG Heuer Connected Modular 45 is on sale from 1690 CHF, 1650 USD (ex.VAT), 1600 Euros, 1400 GBP, 13,100 HKD, 175,000 JPY (ex.VAT), 2300 AUD, 7350 MYR, 2400 SGD.
A Deluxe box set including a connected watch (in grade 5 titanium, with titanium lugs and brown natural leather strap), complete with the prestigious COSC-certified chronograph Heuer-02T tourbillon mechanical module, plus an additional black rubber strap is available for a total price of 17,900 CHF/16,650 Euros/17,000 USD (ex.VAT).
The set comes in a magnificent presentation case with three drawers, complete with a desktop display stand to hold the watch and its charger.