On February 13th, 2017 in Hangzhou, China, TAG Heuer, the Swiss avant-garde watchmaker, made its presence in the Alibaba Group Corporate Campus, announcing its e-commerce partnership agreement with Tmall.com.
Mr. Benoit Toulin, President of LVMH for Greater China, Mr. Leo Poon, TAG Heuer General Manager of Greater China, Mr. Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, Mr. Dong Benhong (Zhang Wuji), Chief Marketing Officer of Alibaba Group, and Ms. Liu Xiuyun (Er Ding), General Manager of Tmall.com Apparel, together with Ms. Song Jia, friend of TAG Heuer attended the event and unveiled the brand-new online store. Ms. Song Jia’s attendance surprised everyone and pushed the event to its climax. Mr. Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division also expressed his best wishes for the grand opening of TAG Heuer Tmall.com flagship store through video.
In the meanwhile, known as the “Fashion Queen”, Ms. Song Jia gladly accepted the improvisational street snap challenge, and with Mr. Leo Poon together presented the TAG Heuer Carrera HEUER 01 and Carrera lady – these his-and-hers watches are now available exclusively on TAG Heuer Tmall flagship store.
Established in April 2008, Tmall.com is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise, and was China’s largest third-party platform for brands and retailers in terms of monthly active users in 2015 (according to iResearch). TAG Heuer’s bold and innovative move, partnering with Tmall.com, will not only expand its reach to the younger generation in China in an all-rounded and effective way, but also will enhance the new consuming model of luxury watches.
The TAG Heuer Carrera collection, representing speed and passion that the brand has chosen for the his-and-hers watches exclusively on Tmall.com now, is the perfect interpretation of a brand-new starting point. HEUER 01 Chronograph for men demonstrates masculine to its extreme while the Carrera Lady manifests the best of feminine brilliance. And the amazing details breeze in a metropolitan charm, making it the best explorer for TAG Heuer into the wild world of digital shopping.