As part of its expansion in the Russian and eastern European markets, Hublot – alongside Mercury, its long-standing partner – increases its presence in Moscow with the opening of its second boutique and the revamp of its existing address. Russia is not only one of Hublot key markets but also welcomes the brand as the Official Timekeeper and the Official Watch of the 2018 FIFA World Cup.
Hublot Boutique Moscow Metropol: The new Hublot boutique is located a stone’s throw away from Moscow’s Red Square and right opposite the Bolshoi Theatre. On the ground floor of the Metropol hotel – one of the most beautiful landmarks in the city – Hublot world spans over 116.6 square meters.
Hublot Boutique Moscow TSUM: Located in the renowned TSUM – Moscow’s largest department store and luxury shopping area, Hublot second boutique has been fully renovated and doubled its surface area. A 40.8-square-meter space featuring a curated selection of Hublot most recent watch collections.
In keeping with the brand’s distinctive line and “Art of Fusion” motto, the interiors of the two new Hublot boutiques combines natural materials such as bauxite and ebony wood. Amongst the newest timepieces to be showcased: the Big Bang Broderie, which takes embroidery away from its traditional bonds with a skull motif made of silk organza floral arabesques and the Big Bang Unico Sapphire All Black, a reinterpretation of Hublot iconic All Black style – in a completely transparent way. Taking possession of Moscow, Hublot looks ahead at the upcoming FIFA World Cup while making the Russian capital tick to its time.
Mercury, Russia’s major luxury retailer, was founded in 1993. The company went all the way from a sales agent with one multi-brand outlet in Moscow to an exclusive Russian distributor of an impressive number of renowned world trademarks in watch, jewellery, fashion, automobile, interior and spa industries. Today the company has a vast trade network covering Moscow, Saint Petersburg, Sochi and Yekaterinburg.