Parmigiani Fleurier Bugatti Type 370 – Bugatti 10eme Anniversaire Rose Gold Ruthenium Mythe, Reference PFH340-1012700-HC3042

Introduced in 2014, this timepiece celebrates the 10th anniversary of Bugatti Type 370, the first timepiece born from the partnership between Parmigiani Fleurier and Bugatti.

The partnership between the two prestigious companies was formalised in 2004. Since then, the Fleurier based manufacture has striven to create timepieces for the Bugatti collection which are far more than a watch stamped with a car marque logo; they are cars reborn in watch form. The Bugatti 370, the first timepiece which celebrated the creation of the partnership in 2004.

Launched in 2004, the Bugatti 370 features a movement built according to a horizontal axis. It’s a world first. To celebrate the 10th anniversary of the partnership, in 2014, Parmigiani Fleurier announced the unveiling of three limited editions of the Bugatti timepiece.

Bugatti Mythe

The brand has decided to take the iconic Bugatti 370 model, and its transverse tubular movement, as its basis. This piece, which marked the creation of the partnership in 2004, demonstrates the brand’s cutting-edge creative spirit and the quest for technical excellence which made it possible.

The Bugatti Mythe, the Bugatti Victoire and the Bugatti Révélation are the new versions of this Anniversary Limited Edition. These three pieces share an aesthetic which harks back to the artisan’s traditional techniques. In this respect, the collection moves away from the hi-tech, futuristic spirit which prevailed in some of the Bugatti creations of this first decade: the titanium of the Bugatti Vitesse case middle, for example, or the black carbon of the Bugatti Super Sport dial.

The first of the Anniversary Edition timepieces, the aesthetic of the Bugatti Mythe is based on an emblematic Bugatti component: the legendary Type 57 grille. This grille, which graced the very first Bugatti cars, has a striking structure, formed of lines rather than mesh. These lines are echoed in the watch dial and they extend downward beyond its perimeter, affirming the Art Deco style which made the historic grille such a success.

In addition to this homage to Bugatti’s history, the Bugatti Mythe timepiece also pays tribute to the ongoing collaboration between industrial and artisan traditions in both the automotive and watchmaking worlds. Inextricably linked at Bugatti, industry and craftsmanship see their potential combined in every creation, and this is what the brand’s reputation is based on.

The Bugatti Mythe evokes this marriage through the dual-colour effect of the surfaces of its case middle. A mottled anthracite grey surface, which reinforces its «industrial» appearance, represents this side of the spectrum; the burnished, gold surfaces reflect the refined, artisan side. The Bugatti Mythe is possessed of a powerful symbolism, which encapsulates the history of two brands and the success of a collaboration.

Technical details
Model: Bugatti type 370 Mythe

Calibre: PF370
Winding: Manual using a dynamometric starter
Power reserve indicated on the side of a rotating drum
Power-reserve: 10 days

Frequency: 3 Hz – 21.600 A/h
Dimensions: 21.00 x 16.00 x 27.40 mm
Components: 314
Jewels: 37
Barrel(s): 2 series-coupled barrels
Decoration: Circular-grained hand-belleved main plates, Bugatti design

Hours and minutes
Power reserve indication engraved on drum

Shape: Special
Dimensions: 32.40 x 52.50 mm
Thickness: 18.6 mm
Material: 18 ct rose gold
Finishing: Satin, polished hammered
Water-resistance: 10 m
Glass: Anti-reflective sapphire
Back: Sapphire
Back engraving: Individual number, « 2004-2014 » Modèle Unique »

Material: 18 ct rose gold
Colour: Rose gold and ruthenium
Index: Transfered
Finishing: « Grille » dial
Hands: Delta-shaped with luminescent coating

Material: Calf
Colour: Ebony
Brand: Hermès

Type: Folding
Material: Rose gold

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