The name Goldgena Project has been making rounds in social media and famous online horology forums since March 2016. Thanks to its innovative idea – TTO (Total Transparency on Origin) – the creators of this project have attracted tens of thousands of visitors to its website plus Facebook followers nearing 50,000.
The idea behind this project was to create attractive mechanical watches at affordable prices, with a policy of complete transparency on the origin of the components and prices. All while breaking away from the Swiss Made label and the traditional approach of a watchmaking industry in crisis. Now, Goldgena Project launches its brand, CODE 41 on popular crowd funding website, Kickstarter. Two models, ANOMALY 1 & ANOMALY 2 are being introduced, including a range of watch straps.
ANOMALY 1 features a sculpted dial and houses a Miyota 82S7 automatic movement whereas ANOMALY 2 features a more sober dial and houses a Swiss Made ETA 2824 automatic movement. Miyota 82S7 is a 21 jewels automatic movement. Beating at the rate 21,600 vph this Japanese origin movement can deliver a power reserve up to 40 hours. The 25 jewels, ETA 2824 self winding movement beats at the rate of 28,800 and offers power reserve up to 40 hours.
Available in silver or black version, ANOMALY 1’s dial, featuring a machined, partially opened design, accommodates skeleton hour and minute hands, small seconds disc and 24 hours disc. ANOMALY 2, featuring a sober and elegant dial available in black or silver version, houses skeleton hour and minute hands, central seconds hand and a window at 3’o clock for date display. Hands and indexes of both models are enhanced with super-Luminova for legibility during dark conditions.
Measuring 42mm diameter the stainless steel case has either satinated or sandblasted finishing and available in steel or black/brown PVD versions. Its lugs and its screwed container design ensure strong, distinctive and recognizable appeal to the watch. Case thickness of ANOMALY 1& ANOMALY 2 is 12.8 mm and 12.2mm respectively. Lug width is 25 mm. Its front glass is sapphire crystal with AR coating and rear side of the watch is secured with screwed stainless steel caseback featuring CODE 41 logo. Water resistance is 50 meters. Both timepieces are offered with interchangeable straps crafted in calf leather.
By backing the CODE 41 Kickstarter campaign, customers can pre-order the timepieces, with pledge levels starting from CHF 447 for ANOMALY 1 (Miyota 82S7) and CHF 525 for ANOMALY 2 (ETA 2824).
About Goldgena Project
The Goldgena Project is not just another Swiss watch brand, but an ambitious mission to create luxurious timepieces that carry total transparency of its origin.
The Goldgena Project was launched on 22 Mar 2016 in Switzerland with the goal of creating affordable mechanical watches with complete transparency regarding their origin and costs. The brand aims to shake up the ‘Swiss Made’ label and the traditional approach to distribution and marketing.
The Swiss Made label often mislead consumers, as most of the components are manufactured abroad. The Goldgena Team has decided to make their watches with complete transparency, and have thus created the TTO label; Total Transparency on Origin.
In September a crowd funding campaign was launched for the market entry of its debut timepiece.
The Goldgena Project is run by a small watch design workshop called cosanova, based in Lausanne. Founded in 2005 by the designer Claudio D’Amore, this workshop has had the honor of working with around forty luxury watch brands, such as Tag Heuer, Parmigiani, Montblanc, Oris, Eberhard and Hautlence.
Born in Switzerland to Italian parents, in 2000 Claudio D’Amore (40) graduated from the ECAL (Lausanne Design School) with an HES degree in design. He then set off for London to work with Ross Lovegrove, the famous London-based designer, where he worked on the design of several watches for Tag Heuer (V4, Carrera Caliber 360, Golf Watch). Upon his return to Switzerland in 2005, he founded cosanova.
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