German luxury watch maker A. Lange & Söhne has opened a new mono-brand store in Macao. Located at the Wynn Palace in Cotai, this is the second Lange boutique with new design concept.
Since its first appearance in 1995 in Asia, A. Lange & Söhne has sustainably reinforced and extended its position in the area. The boutique in Macao at 63.5 square metres is the second boutique of A. Lange & Söhne to feature a new design concept after the renovation of the boutique in Tokyo. In line with the company’s motto – “never stand still” – the concept has been modernised with a great deal of sensitivity and attention to detail.
As before, the Lange boutique is still immediately recognisable thanks to the use of the characteristic Lange grey, which beautifully sets off the showcases and brand logo. The proportions of the wall units have been altered and now conform to the golden ratio. The distinctive panels on the wall units have been reworked and finished with decorative metals trips. As well as literally adding visual highlights, these make a statement about the typical characteristics of a Lange watch: like the edge of every watch component, the strips are bevelled at a 45° angle and polished. In addition to this, they feature straight-line graining on the inside – another finishing technique typical of some watch components.
During the redesign, special attention was paid to product presentation. Lights in two specially chosen colours now ensure that the timepieces are illuminated to optimum effect. Visitors with time on their hands are welcome to try out the new, specially developed seats. Raw-edged leather, carefully designed stitching and the use of oak are all testament to the brand’s affinity with skilled craftsmanship. However, there is more to discover in the new A. Lange & Söhne boutique than furniture.
In the lounge, a beautifully illustrated timeline on the wall tells the story of A. Lange & Söhne from 1815 to the present day. Like the timepieces, each boutique is brimming with details waiting to be discovered. Each one tells its own little story and makes visiting a boutique an exciting journey into the world of A. Lange & Söhne.
The new home of A. Lange & Söhne in Macao offers watch connoisseurs the complete experience of Saxon watchmaking artistry including the latest debuts and exclusive boutique models. Visitors entering the boutique will be warmly welcomed by specially trained sales personnel specialised in the eminent watchmaker’s product line of sophisticated timepieces and intricate complications. The store is located at Wynn Palace Cotai, Avenida da Nave Desportiva. Store hours are from 10 a.m. to 12 p.m.