Launches a New Shopping Concept

The brand new e-commerce site offers authentic luxury watches, jewelry, and accessories, sourced from retail stores, at values significantly below retail price. was launched on November 15, 2016 as an online showroom of the world’s finest “shopworn” luxury products at significantly discounted prices, including Swiss watches, fine jewelry, writing instruments, accessories and more. Never pre-owned, “shopworn” products presented on are defined as those which are only gently handled by customers and tried on in retail stores.

The business is backed by watch and jewelry industry insiders. The ShopWorn team possesses extensive technical knowledge and exclusive access to top-tier luxury brands, along with unsurpassed expertise in buying and selling luxury goods.

Now, brings this unique trunk show format online, allowing everyone to shop its luxury branded collections at prices significantly below retail value, including: Dior, Cartier, IWC, Jaeger-LeCoultre, UlysseNardin, Carl F. Bucherer, Roberto Coin, Chopard, Pomellato, Montegrappa, and more.

The ShopWorn team curates these luxury goods from retail boutiques around the globe, which are then carefully processed, inspected, photographed, and posted onto their e-commerce website at prices that appeal to the savvy luxury shopper.

The website will also rely on creative merchandising along with approachable lifestyle content to help consumers envision the perfect gift for any occasion or begin curating their own stylish collections of precious luxury products.

Led by Larry Birnbaum, President and Richard Birnbaum, CEO, ShopWorn currently features a wide range of brands, and the company expects to gradually introduce many more new brands in the coming months.


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