IWC Schaffhausen opens its new boutique at the iconic Mall of the Emirates in Dubai

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IWC Schaffhausen and retail partner Ahmed Seddiqi & Sons announced the opening of the Swiss luxury watch manufacturer’s newest boutique in the Middle East, located at the iconic Mall of the Emirates in Dubai.

Façade of the new IWC Boutique at The Mall of the Emirates, Dubai. (PPR/IWC)
Façade of the new IWC Boutique at The Mall of the Emirates, Dubai. (PPR/IWC)

The new IWC boutique in the Mall of the Emirates is a premium shopping space devoted entirely to IWC’s fine watches. Luxurious flooring and an alluring entrance draw visitors into the world of IWC, while clean lines and warm colours highlight the brand’s six different product families.

“Mohammad Abulmagied Seddiqi, IWC Regional Brand Director Luc Rochereau and Osama Seddiqi” attend IWC Schaffhausen Boutique Dubai - Mall of The Emirates Opening on 16 October, 2016. (PPR/IWC)
“Mohammad Abulmagied Seddiqi, IWC Regional Brand Director Luc Rochereau and Osama Seddiqi” attend IWC Schaffhausen Boutique Dubai – Mall of The Emirates Opening on 16 October, 2016. (PPR/IWC)

With 2016 being the year of the Pilot’s Watch, a special emphasis is placed on this popular product line. Visitors can discover the Big Pilot’s Watch Perpetual Calendar Edition “Antoine de Saint Exupéry” (Ref. IW503801), which is IWC’s latest homage to the French author and aviation pioneer.

Inside view of the new IWC Boutique at The Mall of the Emirates, Dubai. (PPR/IWC)
Inside view of the new IWC Boutique at The Mall of the Emirates, Dubai. (PPR/IWC)

The complicated timepiece features a tobacco brown dial and a calfskin strap reminiscent of Saint-Exupéry’s flying suit. The perpetual calendar displays the day, date, month and year without the need for any manual adjustments until the year 2100. The timepiece is powered by the IWC-manufactured 52610 calibre and limited to 750 pieces.

Another highlight on display at the new boutique is the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” (Ref. IW502701), which marks IWC’s first integration of the annual calendar complication into a Pilot’s Watch.

The solid gold rotor of the Pellaton automatic winding system revolves eccentrically around its axis and shows the little prince – the main character of Saint-Exupéry’s famous novel – standing on his asteroid and gazing at the stars.

The 18-carat red gold watch is powered by the IWC manufactured 52850 calibre and limited to just 250 pieces.