In 2016, Swiss luxury watch manufacture Jaeger-LeCoultre is celebrating the 85th anniversary of its iconic Reverso watch and to mark this memorable year the brand showcases a new vision with three interpretations: the Reverso Classic as the purest and most loyal expression of the original 1931 model, the Reverso One conveying an audacious character beneath a highly intricate style dedicated to women, and the Reverso Tribute collection paying homage to the watchmaking expertise of the Manufacture.
On October 20th, Jaeger-LeCoultre inaugurated a special exhibition in honor of the Reverso in Aventura Mall, Florida, where the brand opened a boutique in 2014. Located on the first floor of the Mall’s Center Court, a dedicated space spotlights the watch icon with the swivelling case, from the historical Reverso timepieces to the latest Reverso Classic, One and Tribute collections echoing the creative spirit of the Manufacture.
Visitors can also discover the Atelier Reverso, an extended personalization offer created by the Brand to make every Reverso unique. Jaeger-LeCoultre has always offered the possibility of having the back of the classic Reverso engraved, lacquered or enameled as well as strap interchangeability. To further enhance the feeling of the swiveling case, Jaeger-LeCoultre invented the Duetto and Duoface concepts: one watch, one single movement with two dials, for two unique expressions. Today, the Atelier Reverso also offers the possibility to choose the design of the back dial. Thanks to an immersive app, visitors can dive into the world of Reverso and create their ideal model and ultimately discover the star guest of the Atelier Reverso, Christian Louboutin, who developed a set of dials and straps to complement and give the collection a fashion twist.
Intended as an invitation to experience the 85-year journey of the Reverso, this special exhibition also reflects the prestige and horological excellence of the Manufacture Jaeger-LeCoultre, highlighting other lines from the Brand such as the Master, Rendez-Vous, Duomètre, and Geophysic®.
The Jaeger-LeCoultre exhibition opened on Thursday, October 20th including VIP cocktails by invitation only from 6.00pm to 9pm, through Sunday, October 23rd. A portion of the proceeds from the Reverso Exhibition will benefit The Bass.
Aventura Mall is open Monday through Saturday, 10 a.m. to 9:30 p.m., and Sunday, noon to 8 p.m.
19575 Biscayne Blvd, Suite 503
Aventura – FL, 33180
Tel +1 305 521 0600
Fax +1 305 932 1738