The partnership initiated in August 2015 between the German Football League (DFL) and Swiss luxury watch manufacturer TAG Heuer, the official timekeeper and partner of Germany’s Bundesliga and 2nd Bundesliga (first and second divisions), is now being taken to the next level.
This collaboration is not only the Bundesliga’s first ever partnership with a watch manufacturer, but also the first official Bundesliga watch that TAG Heuer has presented and launched onto the market. Football fans can now display the Bundesliga’s success story on their wrists and express their passion by proudly wearing the colours of their favourite club 24/7.
TAG Heuer’s Bundesliga timepiece is a three-hand quartz watch with a satin-finished and polished stainless-steel casing. It features a stylised football on a black dial, the exclusive Bundesliga lettering on a fixed bezel with 45-minute scale, and the Bundesliga logo engraved on the back.
Presented in a leather-covered box, the basic version of the Bundesliga watch by TAG Heuer comes fitted with a black Nato strap with a satin-finished stainless steel pin clasp.
If you purchase the watch, you can also choose an additional Nato strap in the colours of your favourite Bundesliga club, of which there are 18 in total. The retail price of the watch with two Nato straps is €990.