On 29 June 2016, IWC Schaffhausen inaugurated its third Italian boutique at Via Montenapoleone 1, in the heart of Milan’s luxury shopping area. IWC Brand Ambassador Pierfrancesco Favino and television host and actress Alessia Marcuzzi were present to cut the ribbon in the exclusive setting of the fashion district.
The Swiss luxury watch manufacturer used the occasion to introduce the exclusive IWC Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215), which is limited to 100 pieces. The ribbon-cutting ceremony was followed by an exclusive gala dinner prepared by the Michelin-starred chef Andrea Berton
The Swiss luxury watch manufacturer chose Milan as the location for its third Italian boutique, after Rome and Venice, to present its mechanical masterpieces. Pierfrancesco Favino, IWC Brand Ambassador, Alessia Marcuzzi, television host and actress, and the actress Anna Ferzetti, together with Beppe Ambrosini, Brand Manager IWC Italy, and Hannes Pantli, Board Member of IWC, cut the ribbon of the IWC boutique in Via Montenapoleone.
The Swiss Maison celebrated the opening of its Milan boutique in the presence of some of the most important representatives of the Italian business world with an exclusive gala dinner at Ristorante Berton, one of the best-known locations in Porta Nuova, surrounded by the attractive setting of the new Milan skyline.
During the occasion, IWC Schaffhausen presented for the first time a limited and exclusive edition of 100 pieces of its most iconic watch: the Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215).
This timepiece is the successor to the highly successful model that was proposed for the last time in 2006 and has attracted numerous admirers.
The IWC Portugieser Chronograph Rattrapante Edition “Boutique Milano” watch features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap.
The inscription of the limited edition “01/100” on the case back of the watch, together with the incision that evokes the “Biscione”, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan.
Model: IWC Portugieser Double Chronograph Edition “Milano” Ref. IW371215
Limited edition of 100 numbered watches
Stopwatch function with minutes and seconds
Minute counter in a totalizer at “12 o’clock”
Small hacking seconds
IWC-manufactured calibre 76240 Mechanical double-chronograph movement
Frequency: 28,800 A/h | 4 Hz
Power reserve: 48 h
Case, dial and strap
Red gold case, blue dial, black alligator strap, pin buckle
Glass: Sapphire glass, convex, antireflective coating on both sides
Water-resistant: 3 bar
Diameter: 41 mm
Height: 12.5 mm
Via Montenapoleone 1